Earlier this week, a new report revealed that iOS is dominating the mobile share market while Android is severely lagging behind. Android fans, some more shocking news has been revealed. Even though Android continues to dominate in market share (which proves nothing), a new report reveals that Apple continues to remain US’s top smartphone maker. Wait…what!? How is that possible for a company that has been pronounced doomed a countless number of times?
Today, a survey from Nielsen reveals that iPhone represents the 28 percent of smartphones in the U.S. and Apple is still the number one domestic smartphone manufacturer. Though Apple remains the top smartphone maker, Google’s little green robot (Android) continued to the most popular smartphone operating system in America. I question the “most popular” part. Most popular to who? Consumers or manufactures? If it is most popular among consumers, then that would explain why most are switching to iPhone, right?
The survey also found that Android is the operating system on 43 percent of smartphones in the U.S. In fact, those numbers are unchanged from Nielsen‘s previous report in September, when they found a 28 percent share for the iPhone and 43 percent for Android. Apple’s 28 percent market share was also present in June. Research in Motion’s BlackBerry platform (yes, they still exist) platform accounted for 18 percent of smartphones and Microsoft’s Windows Mobile took fourth with a share of 7 percent. Wait, what! BlackBerry’s share is higher than Windows Mobile. Wow.
Smartphones now represent 43 percent of active handsets in the U.S. 57 percent of customers still use “feature phones” instead. Also, the data reveals that most adults aged 18 to 44 have switched to a smartphone. Nielsen reports that a total of 62 percent of adults between the ages of 25 and 34 reported owning a smartphone. Age groups of 18-to-24 and 35-to-44 were said to have around 54 percent smartphone penetration.
Finally, smartphones penetration in the 56-to-64 age group is just 30 percent, which is up 5 percent in the quarter. 40 percent of children ages 12 through 17 reported owning a smartphone. Say what!? 12 year olds own smartphones?? Dang, times are changing fast.