Apple will probably unveil the iPad Mini, a budget version of the iPad, aimed at boosting its market share, on October 23.
It was expected to send out invites to a special iPad Mini event on October 10, but that has obviously not happened. However, rumors suggest that Apple will still be holding an event on October 23, so that the iPad is available before the holiday season.
While Apple may not have as fat a margin on the iPad Mini as it does on the iPad, it’s targeting another segment of the potential tablet market with it, so that there is minimum cannibalization.
WSJ recently reported that Apple had begun mass production of the iPad Mini, and that it was building close to 10 million units for Q4 2012 in the initial run.
With the iPad Mini, Apple will target the low end segment of the tablet market which is currently dominated by Android tablets. If Apple does play this game well, it will completely dominate the tablet market in a year.
The next quarter is going to be very exciting for Apple, given that the iPhone 5 sales will be reflected in its financials, and we might even see the impact of the iPad Mini.