Apple Ruled the Tablet Market in Q3 2011

IDC just released its report on the state of the tablet industry in Q3 2011. Worldwide tablet shipments grew nearly 24% in the last quarter with around 18.1 million tablets shipped in that period. IDC expects the growth in tablet shipments to continue going forward, and expects the total shipments in 2011 to reach 63.3 million units.

Apple’s iPad continues to rule the tablet market, and accounted for nearly 61.5% of all tablets shipped with sales of around 11.1 million units. However, it is slowly losing market share due to the growing popularity of cheap Android tablets. It is expected to lose more market share in Q4 2011, primarily due to the spectacular sales of the Amazon Kindle Fire.

Apple iPad

HP’s TouchPad fire sale gave it a 5% share of all tablet shipments in Q3 2011, and the third position after Apple and Samsung, which came second with a 5.6% market share. Barnes and Noble came fourth, with a 4.5% market share, thanks to continuing sales of the Nook Color.

Android tablets accounted for 32.4% of all tablet shipments in Q3 2011, but are expected to capture more than 40.3% market share in Q4 2011, thanks to the Amazon Kindle Fire. Even the launch of the Nook Tablet and other cheap Android tablets should help its market share in the coming years.

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