A new report from the American Customer Satisfication Index (ACSI) reveals that Apple has once again topped the index for PC, making it eight years in a row that consumers have been most satisfed with Apple. Apple’s score this year was up 1 percent to 87, putting the company ahead of competitors by nearly 9 points. The average score in the personal computer business was tracked at 78 points on the 0-to-100 scale.
In addition, the ACSI said that Apple’s computer satisfaction appears to be “unstoppable”. Competing PC makers topped out in 2011 with scores in 70, with HP being the highest at 78. “In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300%,” said Claes Fornell, ACSI founder. “Apple’s winning combination of innovation and product diversificationâ€”including spinning off technologies into entirely new directionsâ€”has kept the company consistently at the leading edge.”
The data for the report comes from interviews with about 70,000 customers rating more than 225 companies in 47 industries and 10 economic sectors.
Wait a minute! How on earth is a a company that’s known to be “evil”, doesn’t dominate in marketshare, and isn’t “OPEN” has the most number of satisfied customers eight years in a row? Unreal.