Apple has purchased Google Adwords advertisements for the iPad ^[1] when someone searches for Dell Streak ^[2]. Dell Streak ^[3] is a new Tablet from Dell based on Android ^[4].

Talk about underhand tactics in getting customers and the first thing that comes to mind is sneaky advertisements. For long we have seen competitors aggressively advertise products degrading their competition, but Apple seems to be buying into the competition directly.

If you perform a Google Search for "Dell Streak" (link ^[5]) on Google UK Search, you will see some familiar advertisements from Dell promoting their products along with an advertisement from the carrier, however, at the bottom of the advertisement pile lies an advertisement purchased by Apple which promotes the iPad ^[6] (see screenshot above).

Oh Boy, this is definitely something I did not expect from Apple who are arrogant confident enough to believe that every product they make is perfect. Did the Dell Streak make them so scared that they had to advertise their own product on a competitors keywords? What do you think?

(via Rude Fox ^[7], h/t via email from Tom)