Is Angry Birds at Liberty to Make Autonomous Moves on in-app Advertisements?

Angry birds has gone from becoming a simple game to a success story that can pretty much show people how app development is done. The thrilling story of Rovio’s adventurous journey with Angry Birds has become a legend and this has given Rovio enough confidence to perform all sorts of experiments with its business.
iOS uses are extremely specific about the app experience on their devices. We had reported earlier how Angry Birds and Pocket Legends were using in-app purchases and payments to drive profits in the Android world. Apparently, in-game ads are not as welcome as in-game purchase notifications and Angry Birds faced some negative ratings recently, due to an unforeseen move.

Louisgray puts the whole fiasco in one beautiful sentence saying,

The result, the practically permanent high flier has crashed down in a fluff of feathers with a deluge of one-star rants.

Users on the iTunes store already hate the app for pushing ads into pause-breaks in spite of them paying for the app. Some users are even talking about retorting to an earlier version and because of this brewing hated, the app has landed itself into a 3-star rating on the iTunes store.

Angry Birds, has many angry comments to read at the iTunes page. We cannot ignore the fact that with that huge a user’s base, people will still use Angry Birds, ads or no ads. What matters is, whether Angry Birds will choose between lots of positive karma and give up on monetizing itself, or rely on its ever-growing user’s base and keep pushing annoyances like these.

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Chinmoy Kanjilal

Chinmoy Kanjilal is a FOSS enthusiast and evangelist. He is passionate about Android. Security exploits turn him on and he loves to tinker with computer networks. You can connect with him on Twitter @ckandroid.