Amazon Opens New Kindle Owners’ Lending Library
Amazon has announced the opening of the Kindle Owners’ Lending Library. The library allows Prime members to borrow Kindle books for free. There are thousands of books to choose from. According their press release, there are hundreds of current and former New York Times Bestsellers available as well.

To access the library, Kindle users must have an Amazon Prime membership. For a $79 annual fee, Amazon Prime members enjoy many benefits including free two-day shipping and unlimited streaming of instant videos. Amazon.com Founder and CEO, Jeff Bezos, said, “Prime Members now have exclusive access to a huge library of books to read on any Kindle device at no additional cost and with no due dates.” It is worth noting that Kindle Fire owners get a 3 month free trial of Amazon Prime with their purchase. Prime members can borrow as much as one book per month. The borrowed books will function just like any purchased book would. All of your notes and highlights are saved, so if you decide to purchase a returned book later, all of that information will still be available to you.
Amazon has made the process of borrowing a book pretty simple. In the image below, you can see the steps it takes to borrow a book from a Kindle E Ink device.

Images Courtesy of Amazon.com
The next image illustrates how this is done via the Kindle Fire.

Images Courtesy of Amazon.com
To learn more about the program visit their official website at www.amazon.com/kindleownerslendinglibrary.
With the holiday season approaching, it seems Amazon is aggressively pursuing new product offerings. The Kindle lineup, especially the Kindle Fire, seems to get more attractive. It will be interesting to see if Amazon’s services will sway some would-be iPad users their way.
What do you think? With Amazon Prime’s video streaming and lending library, do you find the Kindle products more attractive? We would love to hear your thoughts.


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