Finally, Kindle Arrives in India – At the Stores and on Amazon.com
By on August 23rd, 2012

Amazon has finally launched India Kindle Store with the largest selection and lowest prices of any e-bookstore in India. The India Kindle Store would feature a vast selection of titles from a range of Indian authors priced in Indian Rupees (INR) catering to a growing number of Kindle users in India who’ve ordered their devices from Amazon US. That too will change now, since Indian customers can now purchase Kindle at Croma retail stores across India.

“We are excited to be the first retailer in India to offer the latest generation Kindle to our customers. This product will launch exclusively in all Croma stores across India at an introductory price of 6,999 INR.”

- Mr. Ajit Joshi, CEO and Managing Director, Croma

With the availability of Kindle on retail shelves and the ability to download ebooks from India authors, Kindle would soon see mainstream adoption even if it continues to battle unfair comparisons from tablet devices at every price point. In my opinion, it makes for an affordable gift for not just voracious readers but also young students and senior family members.

Along with this announcement, Amazon also launched Kindle Direct Publishing (KDP) for independent authors and publishers in India. KDP is a fast, free and easy way for authors and publishers to make their books available to Kindle customers in India and around the world.

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Author: Abhishek Baxi
Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.

Abhishek Baxi has written and can be contacted at abhishek@techie-buzz.com.

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