Bharti Airtel, India’s leading telecommunications company, today announced the launch of Wynk Music, a carrier-agnostic mobile app designed to introduce music lovers to an expert-curated library of over 1.7 million songs.
Wynk is first OTT (over-the-top) app from an Indian carrier, and will work across mobile operators, enabling customers to stream, download, and buy songs with an ad-free experience. The app offers expert curated playlists by moods, artists, and genres.
Wynk is available for free on Android and iOS (or on www.wynk.in), and allows users to stream songs of their choice online and tune into internet radio. With Wynk Plus, users can enjoy unlimited in-app song downloads and play music offline at ₹99 on Android and ₹60 on iOS. As an introductory offer, customers get to experience the Wynk Plus and Wynk Freedom services absolutely free for the first month of their subscription.
Airtel customers on Android smartphones can enjoy a special introductory price of just 29. Also, Wynk Freedom subscription at ₹129 is available exclusively to Airtel customers in 3G circles using Android smartphones allowing them to get all-inclusive unlimited streaming and download of music without incurring additional data charges. Airtel customers can pay for all purchases on the app using their Airtel balance or add it to their monthly bill, while other customers have the option to pay using netbanking.
With the proliferation of smartphones in the country, mobile phones have emerged as the most preferred platform when it comes to experiencing music on the go and accounts for almost 85-90% of total digital consumption. We are introducing this segment to Wynk – an innovative platform that blends technology and music and present a whole new dimension to music uptake in the country. Given our legacy with music and our strong smartphone network, we are certain that Wynk will offer the best-in-class user experience and become one of the most sought after app.
– Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel
The music service offers over 1.7 million songs across 8 languages – Hindi, Punjabi, Bhojpuri, Tamil, Telugu, Kannada, and Bengali. Apart from the seamless experience on 3G/4G and WiFi, Wynk is easily accessible on even 2G networks as well. The entire Wynk experience is ad-free, and the app also allows you to set any song in the app as your Hello Tune.