Ads by Google but Advertise on Yahoo
By on May 26th, 2007

I know the title is a little weird, but the competion between the top three in search advertising is such. Google and Microsoft have spent billions of dollars to buy new ad companies. Yahoo too is not far behind, but surprise of surprise how does Yahoo get some of its advertisers, any guesses.

By advertising with Ad words, isn’t it funny that Yahoo itself is using Google Ad Words as a platform to sell their advertising platform. I am not sure how the Yahoo guys agreed to do this but this is a total irony when they are competing against each other.

I believe that when you are competing with each other you will try to promote and get more advertisers for your network but promoting yourself on your rivals network is quite hillarious. This shows one thing that Google Ad network has far more reach than its rivals and brings in more clicks to advertisers or does it?

Check out the screen shot below.

Yahoo Advertisement on google search

Have you ever seen any such rival networks advertisement? I have not come across any Yahoo Ads yet so am not sure if Google advertises on Yahoo ;).

Do share your opinion about this.

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Author: Keith Dsouza Google Profile for Keith Dsouza
I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website. I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

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  • http://blog.shankarganesh.com Shankar Ganesh

    Well, I’ve seen this way earlier. I’ve even seen Microsoft advertising using Google Adwords :D

  • keith

    Isn’t it weird Shankar that they do this, I mean they are fighting so much to get one up on each other and still advertise on a rival network :).

  • http://blog.shankarganesh.com Shankar Ganesh

    Because they know their rival – Google’s ad network is much more stronger than YPN, or even – aQuantive, for that matter ;)

  • keith

    Yea true, Google rocks

  • http://techmein.com Anand

    Well, this is one advantage that brick and mortar stores do not have. It is like standing in front of your rival’s store and offering leaflets promoting your own stores.

    I have encountered a ‘Google Bomb’ of sorts on similar lines. I had blogged here about it:
    http://cyberita.blogspot.com/2007/03/google-bombing-for-right-reasons.html

  • http://cyberita.blogspot.com/2007/03/google-bombing-for-right-reasons.html Anand

    Well, this is one advantage that brick and mortar stores do not have. It is like standing in front of your rival’s store and offering leaflets promoting your own stores.

    I have encountered a ‘Google Bomb’ of sorts on similar lines. I had blogged here about it: Do check my anchor link for the same.

  • http://www.techzilo.com/ Sumesh

    Yeah, those “Yahoo”ligans must be crazy – ads on rival network is like telling out loud “Your network is better than ours”

  • http://www.techzilo.com/ Sumesh

    You still have that contest for domains and hosting? I wanna participate. Will you set up WP too?

  • http://www.techzilo.com/ Sumesh

    Almost forgot, Keith, dont put that Digg badge unless you have a reasonable no. of diggs. 0 diggs suck ;)

  • keith

    Thanks Sumesh will do that, and yes the contest is still open. I will set up WP there, will help in the DB migration.

  • keith

    Quite true Anand.

 
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