About.com has recently partnered with the Google speed project and their combined effort is already showing an improvement of 19% in page-load time over their 700+ websites. This, along with a minor increase in CPC has brought a desirable change and improved their network of websites.
About.com is an online neighborhood of hundreds of helpful experts, eager to share their wealth of knowledge with visitors. Every month, over 60 million people* visit us for help with everything from health care and parenting issues to advice on travel, cooking, technology, hobbies and more.
The goals About.com had for this project were listed as,
Our collaboration with Google’s ‘Make the Web Faster‘ team this spring has focused on the following projects:
- Serving static content from a domain without cookies.
- Leveraging browser and server-side caching wherever possible.
- Compressing image file sizes on output, and serving .png wherever possible.
- Asking rich media vendors and the Internet ad industry at large to take performance considerations into account when building and serving rich media ads. Any improvements made will ultimately benefit the advertiser, the server, the publisher and the user.
This is seen as an improvement as more popular websites like these should improve on their pages and optimize them for peak performance. About.com has set a good example for other contemporaries.