About.com Partners With Google Speed Project
By on June 21st, 2010

About.com has recently partnered with the Google speed project and their combined effort is already showing  an improvement of 19% in page-load time over their 700+ websites. This, along with a minor increase in CPC has brought a desirable change and improved their network of websites.

About.com is an online neighborhood of hundreds of helpful experts, eager to share their wealth of knowledge with visitors.  Every month, over 60 million people* visit us for help with everything from health care and parenting issues to advice on travel, cooking, technology, hobbies and more.

The goals About.com had for this project were listed as,

Our collaboration with Google’s ‘Make the Web Faster‘ team this spring has focused on the following projects:

  • Combining multiple CSS and JavaScript files to reduce external page calls.
  • Serving static content from a domain without cookies.
  • Leveraging browser and server-side caching wherever possible.
  • Compressing image file sizes on output, and serving .png wherever possible.
  • Asking rich media vendors and the Internet ad industry at large to take performance considerations into account when building and serving rich media ads. Any improvements made will ultimately benefit the advertiser, the server, the publisher and the user.

This is seen as an improvement as more popular websites like these should improve on their pages and optimize them for peak performance. About.com has set a good example for other contemporaries.

(Source)

Author: Chinmoy Kanjilal Google Profile for Chinmoy Kanjilal
Chinmoy Kanjilal is a FOSS enthusiast and evangelist. He is passionate about Android. Security exploits turn him on and he loves to tinker with computer networks. He rants occasionally at Techarraz.com. You can connect with him on Twitter @ckandroid.

Chinmoy Kanjilal has written and can be contacted at chinmoy@techie-buzz.com.

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