Google buzz fell flat after 10 weeks of its launch. The current state of Google Buzz is such that there are fewer people using it, more of them leaving it and even fewer bothering to try it out. Google Buzz had initial problems with exposing contact lists and probably, this has taken a toll on the awesome tool launched by Google.
we were really excited about the buzz around Google Buzz (pardon the pun), as it meant more social engagement data that we could integrate into our system. Which we did. PostRank now tracks all of the public Buzz feeds. However, after doing some careful data analysis, the quality of the Buzz feeds is, well, questionable.
Google Buzz has around 60% of its content coming from Twitter and almost 27% of it is from automated RSS feeds. That leaves a mere 11% of content which is purely typed in by the user. These statistics show that Buzz is losing out. This makes the Buzz it button on websites useless as there is no-one to buzz the topic. It is only going into the Buzz stream one-time.
Though in my opinion, it is too early to call this service a flop. Google has integrated this service into Gmail and if done right, it has a huge potential. It is powerful enough to thrive in a world of Twitter and Facebook which are its direct competitors. 10% of original user generated content in 10 weeks cannot be called bad if not impressive enough.