On Thursday June 14, late in the afternoon, Microsoft sent out invites to media for a special event in Los Angeles, CA which promised to be a major announcement not to be missed. Since it was so cryptic, it created a flurry of rumors, leaks and conjecture. Several pundits have written about what it could be, connected the dots and come to a conclusion and in fact this morning, one of those guesses was even shot down.
Instead of trying to think of what it could be, I am going to write about what I hope it will be. Based on the fact that this event is in Los Angeles, I am hoping it has everything to do with entertainment tie-ups. At E3 earlier this month, Microsoft took the wraps off their new entertainment brand (Xbox-everything) and showed some bits of their new (improved?) Xbox Companion app, Smart Glass. Also, Microsoft gave a glimpse of Xbox Music, their successor to the Zune Music service. However, neither Smart Glass nor Xbox Music were looked at in detail. What we do know is they said that the Xbox Music service will have a catalog of 30 million tracks (compared to Zune Music today, which is around 20 million).
So, here’s my list of what I hope may come today:
- Details of Xbox Music service: Additional deals to get the catalog from today’s 20 million tracks to the promised 30 million. Also, most importantly, access for the service from other platforms besides Windows (8, RT and Phone) – so, iOS apps and Android apps.
- Unveiling of Xbox Video service: While it was made clear that Xbox is the center of Microsoft’s entertainment strategy, not much was discussed about Xbox Video. I hope that Microsoft is able to cut some deals with Hollywood to get exclusive content built into Xbox Video. Hollywood has got to be scared of Apple (and Netflix), so a good tie up with Microsoft would of course make sense for them.
- Merge Zune Music Pass and Xbox LIVE Gold: The most ridiculous thing about Xbox as an entertainment device is that to access almost any entertainment service on the Xbox, you need an Xbox LIVE Gold account, listed at $60/year. Although there are a lot of promotions for the Gold account (Amazon routinely sells these for $45 or so), it is still an unnecessary cost for normal (read: non-gaming) customers to access services they already pay for. On the other hand, Zune Music Pass is an awesome subscription service which can be accessed over the Xbox in addition to the PC and Windows Phone. It is time for Microsoft to merge the two and call it the Xbox Pass which enables access to the video services on the Xbox platform, as well as unlimited music.
- Xbox Lite: The Xbox today is still seen as a gaming device which can also do entertainment, never mind the stats which show that Xbox users now consume more content on the device than play games. Also, a lot of households have multiple TV sets and getting a $200 Xbox for each TV may not be worth it just for say, Netflix and Hulu. What if Microsoft made a Xbox Lite which like Apple TV would have close to no storage and would not be used for gaming. This would work great for the non-gaming customers who want to consume the unlimited music catalog and also get access to the tons of video services now available on the Xbox. If it is priced at $79, it would be a super hit, I’d imagine.
- Announce global availability of all of the above: Most of the Zune/Xbox LIVE services are poorly represented around the world. It would be fantastic if Microsoft is able to get availability parity across the globe.
Note, I am staying away from tablets, phones and cellular stuff. I do hope that it is not about a Microsoft tablet or a Nokia phone. On the cellular front though, some random rumor about a Verizon event have some tie in to this Microsoft announcement intrigues me – Verizon is a huge hold out when it comes to Windows Phones and any partnership they have with Microsoft, I see it as a positive step.
What do you think? Too much to hope for?