Apple announces its “Passbook” app which aims to gather all the clutter in the wallet and store it at a single destination. Is it any different from “Wrapp” or is it a mere replica of it?

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Wrapp, a social gift service has been making waves in the media industry. Leveraging on the Facebook platform, it provides retailers to do business in new ways and allows having people to share gifts in a fun and easy way.

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