Apple’s “Passbook” a Replica of “Wrapp”?

While consumers are becoming pickier, demanding and expecting experiences, consumer focused companies are consistently being challenged to improve their way of serving their mainstream customers. Apple Inc., traditionally being a company to comply with consumer demands made several announcements at WWDC aimed to improve both user experience and customer experience in general. Its “Passbook” app is one of these announcements. Now, what does it do?

Apple Announcing the "Passbook"

Attempting to make one’s pockets much lighter, the “Passbook” app aims to store all “passes” such as boarding passes, movies tickets and store cards at a single destination. It is not only limited to that. From the digital perspective, “Passbook” also aims to combine everything digital on your phone and store in at a single place. At WWDC, it seemed as though the passes were to assume QR code form and redeemed accordingly. It remained unclear how many partners Passbook will start out with, but it has potential to grow into something big benefitting Apple and partners associated with it alike.


Now there is a Swedish startup called “Wrapp” which is kind of doing the same thing. Wrapp is already in business while Apple has only announced this. I wonder, if it is a plausible assumption to undertake that the “Passbook” is a mere replica of Wrapp only to be sheltered under the Apple brand to gain hype, fame and consumer credibility. However, the bright side for both “Passbook” and “Wrapp” is that as long as they keep partnering up with businesses, create value for them and intensify their sales, it is unlikely they will be out of business anytime soon. On the contrary, the challenging and motivating side is how either one of these will perform to live up to customer expectations. “Passbook” is something that will be available in the iStore whereas Wrapp is available in both the iStore and on Android. Wrapp has been expanding to different territories rapidly whereas Passbook still has to make sufficient inroads. How will this competition shape out?

For now, advantage Wrapp!

Start “Wrapp-ing” – Gift Giving Goes Social

Are you fond of giving gifts? Are you fond of receiving gifts? Well, if you are fond of either of these, Wrapp has made the process easier. Wrapp is a Swedish startup that has smartly capitalized and leveraged the gigantic social presence of people on Facebook to help them give gifts in a “fun and easy way”  to friends.  The company was founded a year ago. Since then, it has remained as one of the hottest startups. It officially launched operations in Sweden on November 15, 2011 where it hooked up with local retailers to not only gain initial publicity but also to help retail brands increase revenues, customers and grow their businesses in general. It gained venture capital from Atomico and Skype co-founder, Niklas Zennström, embarked the Wrapp board on the very same date of launch. This massively helped the company

The current COO of Wrapp, Carl Fritjofsson, describes Wrapp as  “a social gifting service to celebrate your Facebook friends with free and paid gifts through a simple and beautiful web and mobile application. Retailers are intrigued by Wrapp as it provides a platform to drive customers into stores and generates sales, through a performance-based business model without diluting brand value.



As clear as Fritjofsson states, the service can be used via both the web and mobile app, which is available for Android and iPhone. It started out quietly in central Stockholm and gradually started to attain massive exposure through the media. A couple of months into its launch, on March 12, 2012, it started operations in the UK, supposedly a market with a huge potential. One would think this might have created challenges for the company. To Wrapp’s delight, this was coupled with a launch in Norway days later. And they don’t intend to stop there! There are plenty of countries where Wrapp wants to establish a presence. USA, first up! After that, Canada, Italy, Japan, Germany, Netherlands, France, Denmark, Finland, Australia, Taiwan, Brazil, Poland and Turkey are major targets for Wrapp as of now. Their aim is to “go global”, stated the company’s co-founder, Andreas Ehn, at Stockholm University on February 15, 2012.

A number of famous retailers have partnered up with Wrapp. These include “Karen Millen, Coast, Pizza Express, ASOS, Warehouse, Dixon’s Elgiganten, Amazon’s LOVEFiLM and Stadium, Sweden’s largest sports retailer” and plenty more are to join the party.

Strategically thinking, Wrapp is on its way to become the first company that makes complete and effective use of Facebook without posing a threat to the social networking giant or any of the retail brands that work with it. Instead, Wrapp’s growth would be beneficial to Facebook as it can allow it to enlarge its user base.

Wrapp is on its way to be anywhere and everywhere. The upcoming days will belong to players who inspire and invite more people to be part of its eco-system. The odds indicate that this is very much within its reach. Wrapp inspires people to share, to give gifts that are yet to be given, show affection in a way yet to be shown, experience happiness in a new manner in an effortless manner.

You have an opportunity to show a token of affection to your friends in a new manner. For those of you who still anticipate Wrapp’s presence in your territory, they promise to land there soon.