At the opening keynote at their Worldwide Partner Conference in Toronto on July 9, Microsoft officials said that they have now sold 630 million Windows 7 licenses so far. This comes on the heels of the announcement they made a month ago at Computex 2012, about reaching 600 million licenses sold.
The sheer number of licenses sold is huge, but putting some context makes it even bigger. For instance, the other announcement Microsoft made was that Windows 7 is now on over 50% of enterprise PCs. That means there are about 50% of enterprise PCs (barring a very small slice of Macs) which still have to upgrade. In addition, the appeal of simpler, highly-connected and mobile devices like the iPad and smartphones has slowed the sales of PCs, especially the low-end PCs. Finally, at least among consumers, you would think there is a feeling that it would be better to wait for new hardware that may come this Fall with Windows 8.
However, none of these factors seem to be affecting Windows 7 in any meaningful way. Add the following tidbits we know from the past few days:
- Any PC bought from June 2 to the end of January 2013 will qualify for an upgrade to Windows 8 Pro, for only $14.99.
- Virtually any licensed Windows OS can be “upgraded” to Windows 8 Pro for only $40.
- Any PC that runs Windows 7 well, will run Windows 8 equally well or most likely, better.
- In a surprise move, Microsoft announced they are going to make their own tablets, both for Windows RT as well as for Windows 8 Pro.
In other words, Microsoft does not want to lose the Windows 7 momentum, but at the same time, it is also making it clear that while most consumers will get Windows 8 via a new PC purchased, they want existing users to upgrade too. They are making the “higher end” Windows 8 product, Windows 8 Pro, available for an inexpensive price and that is virtually regardless of what you are running today. Finally, they want to make sure customers get the best hardware for Windows 8, and implicitly telling OEMs that they need to step up their game and match the build quality and design or be left out by market economics.
Microsoft officials, especially CEO Steve Ballmer, have repeatedly said that Windows 8 is a big (and risky) deal for Microsoft. They are in the process of moving about 1.3 billion customers into a modern era of highly mobile, highly connected world of simpler devices.
Can’t say they are not trying in helping everyone with this move.