On September 23, Microsoft detailed some of the new features delivered through the latest update of the Bing app on iPhone. With iOS 8, Apple did bulk up and two of the many features added were extensibility through sharing between apps as well as widgets on the notification screen.
The updated Bing app utilizes both of these features:
With Bing Translator feature of the app installed as a supported shareable app in Safari, you can now instantly translate any web page in Safari. This feature is also of course available inside the Bing app itself, so if you need to translate search results it can be done within the app itself.
Today and Trending Topics widget
In addition to the translator, the Bing app now lets you choose Bing Today as a lock screen widget. This widget shows the Bing Image Of The Day, as well as three top trending topics. Clicking on the image leads to the front page inside the Bing app and clicking on any of the trending topics leads to the news items about those trending topics.
Microsoft has moved Bing’s value from a pure desktop web search engine to a vast pool of entities and relationships which get better as more people use the service. The more “end points” Bing has, the better the quality of the engine becomes. With this background it is easy to see why the Bing team would improve the Bing app for iPhone and jump on the latest technologies supported by the latest features of iOS.
Although most users who need to search on iOS can now use iOS 8’s updated Spotlight, it is still nice to use an app that lets you search not just the web, but also news, images, photos, videos, etc., and that’s what the Bing app lets you do.
Do you use the Bing app on iOS? Do you like the updates?