Tag Archives: Webmaster Tools

GitGrow Adds Meaning to the Data Google Analytics Fetches

If you are a webmaster, chances are you already use Google Analytics for understanding and analyzing your user behavior. The tool from Google aggregates the data that can answer a ton of questions about your visitors which otherwise would have been kept unanswered. However, you need to spend some time and study closely to understand which data means what, and depending on that what changes are needed to be implemented to improve stats. GitGrow is here to help.

gritgrow-intro

You will be required to authorize your Google account(which you use for Google Analytics) to get an account with GitGrow. Next you will have to add your analytics profile for the website you are willing to monitor with GitGrow. Once you are in, you will get to see insights based on your Google Analytics data.

Google Analytics and other tools that measure web visitors metrics for your website, only points out raw data (lately a bit of insights too). It happens often that you hardly know what to do with it. For example a rise in bounce rates indicates that your customers/visitors are not engaging with the content that you have, so you need to optimize your internal linking or landing pages. Similarly a study of the resolutions used by your site visitors gives you a good insight into how you can design your website to look or perform better on their screens. This is where GitGrow comes in. It analyzes your data and puts forward suggestions to leverage from the user metrics which serves great for website analytics.

The service comes at an introductory price of $49/month(which is free to use now). Other plans are priced at $499 and $799 per month with many more advanced features like recommendations, peer comparing etc.

In an age where the companies are understanding the potential of mining their user data in helping them improve their revenue opportunities and customer engagement, solutions like GitGrow are quite relevant. Currently in beta, GitGrow plans to integrate other popular analytics tools like Kissmetrics in later versions. Give a try if you want to know more.

See Who Linked to Your Website Recently in Google Webmaster Tools

In the past, we have told you about several tools which allow you to check the backlinks to your websites. However, Google has also been providing with a similar feature to check for links to your website in . The problem with the Google Webmaster Tools product was that it did not show you the dates for those links and you had to figure them out yourself.

Download Latest Backlinks from Google Webmaster

Earlier today, Matt Cutts tweeted about a new feature in Google Webmasters which would allow you to download the most recent links to your website as a CSV or also view it directly in .

The new addition allows a webmaster to view the most recent backlinks to their website as seen by Google. The CSV file contains the URL of the webpage which linked to you along with the date Google found the backlink on. This feature is definitely very useful since it will allow you to figure out who is linking to you from Google itself and not have to rely on external tools.

Also See: Easily Remove URLs From Google Index and Google Cache

If you want to download a report of the most recent backlinks to your website, you can visit Google Webmaster Tools and click on the website you want to download it for. Once on the website dashboard, expand the “Traffic” menu item and click on the “Links to Your Site” link.

On that page, you will find two options. The first is “Who links the most” and the second is “Your most linked content”. You can click on the “More >>” link at the bottom of those sections to open any of those options. Once on the inside page, you will find a button to “Download latest links”. Click on the button to download a CSV file or to store the report to your .

As a webmaster, I find this feature very useful and reliable because it is coming from none other than Google. What do you think about this new feature? Do you think it will be beneficial to you? What other features would you like to see built into Google Webmaster Tools? Do share your thoughts with me.

Google Analytics for Android

is definitely one of the best analytics service around and with the introduction of Realtime Analytics it definitely adds more value to web tracking. However, one of the problems I have usually faced is the lack of an official app for , Google’s own mobile operating system.

Google Analytics for Android

However, it looks like the wait is finally over, since Google has officially launched the Google Analytics app for Android which provides you with an option to view realtime analytics, daily unique visitors, daily goal conversions and critical alerts that affect your website.

While the app itself comes with only few charts, it allows you to add more charts including visitor and session charts, page tracking , event tracking, goals, AdWords tracking and more.

If you are someone who relies on analytics or wants to keep an eye on the go, the official Google Analytics app for Android is something you should definitely use.

I have been amazed with the app and the ease of use, however, I would still like a lot more in it. Nevertheless, the app is still useful and I am rating it a high 4/5. You can give the app a try by visiting the Google Play store at this URL.

ConveyThis Helps You Offer Your Customers A Feedback Form in their Language

The internet has opened a window for everyone. From buyers to sellers, everybody from all over the world is into it. English is the language it speaks or is best at. However, there is no denying of the fact that any individual is more comfortable with his/her mother tongue. The all-encompassing WWW however faces a great challenge to bridge the language barrier between two users who speaks in two different languages. As the global market is growing more and more dependent on the web this specific problem needs to be addressed.

The feedback form any company uses to improve its services based on user notes is a key area that ConveyThis, a multi-lingual feedback form creator (and also a website translator), wishes to reform. As per the developers’ words,

ConveyThis can be used just for its Feedback Form in one language if wanted, but the real difference is how it helps solve the language gap online. Over 90% of people are more likely to buy products from websites that are localized into their own language. And more than 80% said they wouldn’t even consider a product which didn’t have localized marketing materials.  With more and more users of other languages logging onto the internet, it is becoming more and more necessary to cater to those users, and not just English-speaking ones. Our goal is to provide people with a free, all inclusive solution to localizing their websites for other language viewers.

As inferred, the form is targeted towards businesses who wishes to value feedback from its non-English speaking customers/users. Now the whole discussion boils down to the credibility, efficiency and ease of use offered by the product.

conveythis-sample-form

Sign up for a free account and you are good to go. Create a form and tune it to your preferences. You can show the form in 13 popular languages (Chinese Simplified, Chinese Traditional, Dutch, English, French, German, Greek, Italian, Japanese, Korean, Portuguese, Russian and Spanish) depending on the language of majority among your site’s users. You have choice to tie a form to any domain and also let the translated feedbacks be sent to your email. Simple and straight.

ConveyThis comes from Translation Services USA, known for its innovation in translation services and popular services like Ackuna Cloud Translator, Translation Cloud etc. The efficiency commanded by Translation Services USA can hardly be denied once you take a look at the clientele that includes heavyweights like Merrill Lynch, McDonalds, Barclays, Walmart, Disney to name a few. Considering that and the ease at which the feedback form can be created (and embedded) anyone can hardly say no to ConveyThis. True, it’s not one of the feedback forms out there packed with features, but it does what it promises to.

Facebook Comment Box Moderation Is Lousy for Administrators

I have been using Comments Box on this blogs for over a week now to test out and increase interaction on the site. For starters, I did like the amount of interaction from Facebook users. However, there are quite a few problems with Facebook Comments when it comes to moderation.

Facebook Comment Moderation Broken

First off, the website where you can moderate Facebook comments (https://developers.facebook.com/tools/comments/) is down most of the time (or whenever I try to access it). It gets frustrating because it is the only way you can see new comments and trash spam or hide comments from users.

On the other hand, Facebook comments moderation in itself does not work most of the time and administrators have problems when marking a comment as spam or banning a user.

Overall, I feel that Facebook comments do provide a lot of ease for their users to quickly comment on a website. However, there is a lot of work to be done when it comes to administrating those comments. I will continue working with Facebook comments for some more time and see if there is any improvement with it before I decide to remove it for good.

What has been your experience while using Facebook comments? Have you had problems with moderating comments and administrating them? I am looking for some alternatives so please feel to suggest them (No Disqus Please).

Check AdSense Earnings in Google Chrome With AdSense Publisher Toolbar

is one of the biggest revenue generator for small and medium traffic websites. The AdSense team have been revamping their reporting interface which makes it easier for publisher to see their earnings and other related reports.

Google Adsense Earnings in Google Chrome

As a publisher I have always been comfortable using desktop reporting software to keep an eye on my AdSense earnings. However, of late most of the software have stopped working.

Also Read: Useful Tips and Tricks To Grow Your AdSense Income

This means that I have to constantly login into the AdSense web interface to check on my earnings every now and then. However, thanks to Google that will now be a thing of the past. Google has released a for which will allow AdSense publishers to view basic details of their earnings in Google Chrome.

The AdSense Publisher Toolbar extension (Download) allows you to view your current days earnings, yesterday’s earnings, current months earnings and last months earnings. In addition to that it also displays the top custom channels and lifetime earnings.

Once you have installed the extension, you will have to click on the icon and then authorize your Google account. If you use different account for AdSense and , you can easily sign in to another account thanks to Google’s multiple account sign in.

The AdSense Publisher extension is definitely a nice way to keep an eye on your AdSense earnings without having to constantly login to the actual AdSense website. I would highly recommend this extension if you are in a habit of checking your earnings multiple times through a day.

Of course, it is always a healthy habit to login to the actual AdSense reporting interface to check on detailed reports and performance of your channels and other data from time to time to increase your performance.

Don’t Forget to Read Other AdSense Tips and Tricks

Google Analytics Adds Realtime Tracking and Premium Accounts

has definitely been one of the best services to track your website visitors. However, it has been lacking a key feature that most of its competitors like Woopra and Reinvigorate have been offering for a while now; Realtime tracking.

Realtime user tracking is a very important feature for any webmaster who wants to track campaigns in realtime without having to wait. This helps users to make business decisions quickly if something is not working. Unfortunately, prior to today, Google never had this feature.

google_analytics_realtime

However, that is about to change because Google has announced a new feature for Analytics which will help you track your visitors in realtime and make business decisions quickly. The new feature in Google Analytics will allow users to track how many visitors are currently visiting the site, how many users have visited in the last few minutes as well as the number of visitors visiting your website every second.

Additionally, Google Analytics will also display the source for traffic and the keywords users are using and the geographic locations they are visiting from. As a webmaster, this is a pretty cool feature since I can now just use Google Analytics instead of using other realtime analytics tracking services.

Google has definitely been ramping up their analytic services with the introduction of Google Analytics 5 which brought about a new UI, dashboard, widgets and more. Additionally, Google has also been adding some neat features to Google Analytics like heatmaps and in-page analytics among other things.

The biggest advantage of Google Analytics is that is is completely free unlike it’s competitors. However, they are now introducing a new set of premium features which users can signup and use. The new Google Analytics Premium service is targeted at business users who want in-depth data about their users and the ability to quickly make business decisions.

Some of the key features of Google Analytics Premium include:

  • Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports
  • Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions
  • Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support
  • Guarantees – service level agreements for data collection, processing and reporting

Users can request access to premium accounts by visiting the Google Analytics Premium homepage. Realtime Google Analytics is being gradually rolled out to all users, however, you will have to use the new Google Analytics interface to have access to it. Additionally, only Analytics administrators will have access to Realtime Google Analytics.

If you don’t see the Realtime Google Analytics in your account. You can request for access to the service by filling up this form. Please note that Google Analytics will continue to remain free for webmasters including the new Realtime Google Analytics feature.

I am definitely loving the new Realtime Analytics features as it allows me to track campaigns and also understand where our traffic is coming from. Do you have access to the new Realtime Google Analytics? What do you think about it?

Google Now Displays +1 Button Stats in Google Webmasters Tool

Google is on a roll. Just yesterday they launched a new social networking service called Google+ along with several new changes to Google search homepage, search results. They also ended up adding author thumbnails to them and launching an option to export your Google data. A few days earlier Google had also launched the +1 button for websites which allowed users to up-vote your content.

google_plus_one_stats

(click to enlarge)

When the +1 button had launched, Google did not provide statistics to the users. However, they have now rolled out a new feature to Webmaster Tools where you can see your +1 button activity and it’s impact on search results.

The +1 button metrics will be available as an option in your webmaster tools profile for the website and it will contain of three things which will include a "Search impact" report, +1 button Activity report and an Audience report to show you how many people have clicking on the +1 buttons.

  • The Search Impact report gives you an idea of how +1s affect your organic search traffic. You can find out if your clickthrough rate changes when personalized recommendations help your content stand out. Do this by comparing clicks and impressions on search results with and without +1 annotations. We’ll only show statistics on clickthrough rate changes when you have enough impressions for a meaningful comparison.
  • The Activity report shows you how many times your pages have been +1’d, from buttons both on your site and on other pages (such as Google search).
  • Finally, the Audience report shows you aggregate geographic and demographic information about the Google users who’ve +1’d your pages. To protect privacy, we’ll only show audience information when a significant number of users have +1’d pages from your site

The addition of statistics for the +1 button will definitely encourage more users to adapt the button on the website. After all those +1’s are going to get you additional traffic from Google.

Easily Remove URLs From Google Index and Google Cache With Google Webmaster Tools

is definitely one of the best tools any site owner can use to find out how his/her site is performing in Google. In addition to showing search queries, backlinks and sitemaps, the service also has features such as search statistics, site hacked notifications, site performance to measure website load time, outdated software notification and content analysis among other things.

Another feature that has is the ability to remove a URLs from Google’s search index. However, the earlier process was a bit tedious. Today, Google has rolled out a new Remove URL tool which simplifies the process of removing URLs from the index.

To Remove a webpage from Google’s index, you will need to login to your Google Webmaster account and administrate the site you want to remove the URL from.

Remove URL Google Webmaster

Now Click on the Site configuration in the left hand side menu and select “Crawler access”. On the Crawler access page click on the “Remove URL” tag and click on the “New removal request” button to start the process for removing a website.

Remove URL from Google Index and Cache

The new URL removal tool allows you to remove the page from Google index and cache, remove the page from the cache or remove an entire directory.

The new simplified process makes it easier for users to remove content since they don’t have to first block the content now. With the help of the removal request, users can remove any webpage from the website they own. Additionally, they can also remove the page from Google cache.

Google cache usually stores pages for a long time even after the original webpage is deleted, so allowing users to remove pages from cache is a extremely helpful step.

You must note that the removal of URL from the index is only temporary and will last for 90 days. During this period Google may crawl the page but it will not display it in Google search. For permanent removal, users will need to return a 404 or 410 status for the page or block the page from being crawled by using robots.txt or the noindex meta tag.

Important Note: Remove URL tool is only available to people who own those websites. If you are an individual and don’t own the content you are looking to remove, you might want to visit the Webpage removal request tool.

How To Setup And Use Memcached With WordPress

A few days ago, I spoke about the architecture that powers Techie Buzz. In that post, I had mentioned that memcached was one of our key ingredients.

Memcache is a powerful tool to share objects across servers and it is used by several big sites including , Yahoo and many more. The best part about using memcached on your server is that you can cut down on your database queries significantly and store commonly used objects in memory and share it across multiple servers.

If you use WordPress on a multi-server setup, you can easily cut down on DB queries by up-to 50% by implementing memcached. If you are interested in knowing how to implement memcached on your server, here is a tutorial. The assumption is that you are using Ubuntu, if not, the installation steps might change.

How To Install Memcached And Configure It

Step 1: Install memcached using the command given below

sudo apt-get install memcached

Step 2: After you have installed memcached you will have to configure it through a .conf file, to do that use the command given below

vi /etc/memcached.conf

Step 3: In the configuration file you will find few parameters, you can ignore the -d, -u and logfile parameters and leave it as default. However, change the -m, -p and -i parameters to suit your servers. The -m parameter specifies the memory that will be allocated to memcache. The -p parameter specifies the port that memcached will run on and the -l (ell) parameter specifies the IP address the memcached server will run on. You will need to change the -l (ell) parameter value from 127.0.0.1 to a local or global IP address of your server. This is necessary because your memcached server will be accessed by outside servers and using 127.0.0.1 will not work then.

Once you have done that run the following command.

service memcached restart or /etc/init.d/memcached restart

Using Memcached With WordPress

Once you have setup your memcached server, it is time to now setup WordPress to use memcached to store your objects. To do that, head over to http://wordpress.org/extend/plugins/memcached/ and install the memcached plugin for WordPress. Unlike other plugins, you will have to drop this file into the wp-content directory and not the plugins directory.

You will have to install additional plugins for your server to make use of this plugin, namely PECL memcache extension which can be downloaded from http://pecl.php.net/package/memcache.

Now comes the part where you will actually tell WordPress to use memcached as an object storing mechanism. To do that, open the wp-config file and add the line below to it.

global $memcached_servers;
$memcached_servers = array(‘default’ => array(‘memcache-server-ip-or-name:11211′));

The array is used to define multiple memcached servers which can be used for your site. Please make sure to edit the name/ip of the server and the port before you save the file.

That’s it. Now just refresh your cache and WordPress should start storing the objects in memcache and will access your database very sparsely.  Do let me know if you have any problems or difficulties in setting this up through your comments.

Bonus Note: You can browse and manage your memcache server through a WordPress plugin called WP Memcached Manager which can be downloaded at http://wordpress.org/extend/plugins/wp-memcached-manager/.