There was a time once when Tumblr and Posterous were in a tough battle for the short-blogging space. The battle is long over. Tumblr has emerged as the undefeated champion and Posterous has barely managed to stay afloat. In the last one year, Posterous shifted its focus from competing with Tumblr, to group conversation. It has worked well for Posterous and it managed to stay in business.
However, the latest development at Posterous is great news for them. Twitter just acquired Posterous. The Posterous blog has announced this acquisition saying,
The opportunities in front of Twitter are exciting, and we couldn’t be happier about bringing our team’s expertise to a product that reaches hundreds of millions of users around the globe. Plus, the people at Twitter are genuinely nice folks who share our vision for making sharing simpler.
Along with the technology, Twitter also let in the Posterous team, which includes product managers and engineers.
The Posterous team has promised that all the existing services at Posterous (like Posterous Spaces) will continue to be live and the withdrawal of any service will be announced well in advance. Additionally, instructions for backup of data and other artifacts stored with Posterous accounts will be announced soon. This is a bit confusing, as on one hand, the Posterous team suggests that they will keep all their current offerings live, and on the other hand, they are promising prior withdrawal notices.
It is unclear whether Posterous will meet its fate eventually, but the Posterous team will definitely be a valuable addition at Twitter.