Apple CEO Tim Cook After Lawsuit Victory: “It’s about values.”

After Apple’s massive victory, Apple CEO Tim Cook sent an internal memo to Apple employees regarding the favorable ruling received against Samsung. The Apple vs. Samsung jury found Samsung guilty of infringing many of Apple’s design patents and awarded damages of more than $1 billion to Apple.

In the memo, Cook said that the lawsuit was leveled “reluctantly and only after repeatedly asking Samsung to stop copying [Apple’s] work.” In 2010, Apple presented evidence to Samsung, which outlined the various patents thought to be infringed by Samsung. The email was republished by 9to5Mac.

Today was an important day for Apple and for innovators everywhere.

Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.

We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew.

The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.

I am very proud of the work that each of you do.

Today, values have won and I hope the whole world listens.


Tim Cook also noted Apple’s principles, and pointed out that the lawsuit was less about money and patents than it was about values. He concluded by thanking his employees and announced that  “Today, values have won and I hope the whole world listens.”


Video Highlights of Tim Cook’s D10 Interview

Last night, Apple CEO Tim Cook was interviewed by  Walt Mossberg and Kara Swisher at D10. He said that Apple will “double down” on secrecy and even hinted at Facebook integration in iOS and improvements to Siri. Also, Cook deflected questions about the TV, but did mention that it is an area of intense interest.

AllThingsD has now posted highlights from the interview. The highlights shows Cook’s thoughts on a number of topics, including the impact of the iPad, Steve Jobs’ passing, patent litigation, and more.

Several other video clips from the interview have also been posted.

Tim Cook at D10: Deflects Questions about TV, Is an Area of “Intense Interest”

At this year’s All Things D conference, Walt Mossberg and Kara Swisher interviewed Apple CEO Tim Cook on a variety of topics. MacRumors has a full transcript of the interview. One of the topics he was asked about is the Apple TV and the company’s interest in making a full fledged television set. Right now, Apple just sells a $99 version, which is a mini black box. Rumors regarding the full fledged Apple TV has been in full swing this year.

During the interview, Cook once again emphasized the small success of the current Apple TV. He revealed that the device has been selling twice the rate of the previous year with 2.7 million units sold in the first 6 months of 2012. Last year, Apple sold a little under 3 million. Cook also reported that there is incredibly high customer satisfaction with the current Apple TV set top box, and it’s an area they have intense interest in:

This is an area of intense interest for us. Many of us, the TV that we do watch, is almost exclusively on [the Apple TV]. That’s what my TV watching is. All of my movies, everything is coming through Apple TV.So, the customer satisfaction with that product is incredible. We’re going to keep pulling this string and see where it takes us. Many people would say “this is an area in their life that they aren’t pleased with.” They might not be pleased with many things about it. The whole TV experience. It’s an interesting area. We’ll have to see what we do. Right now our contribution is Apple TV.
Later on in the interview when Mossberg asked  “Are you making a television,” Cook replied that he’s not going to answer that question.
However, Cook did discuss their general approach to product design in response to Apple’s possible contribution to the television market:
We would look at this and say can we control the key technology? Can we make a significant contribution beyond what others have made in this area? Can we make a product that we would all want? That’s all thing we would ask about any new product category. It’s the ones we ask about products within families we’re thinking about now.

Tim Cook at D10: “We’re going to double down on secrecy on products.”

Today, Tim Cook was interviewed by Walt Mossberg and Kara Swisher at D10 in Rancho Palos Verdes, California. MacRumors has a full transcript of the interview available. During the interview, he hinted at Facebook integration in iOS and Siri improvements. Cook also gave his insights into Apple and many other various topics.

When Cook was asked about how he has changed Apple, he revealed that he plans on doubling down on secrecy on products.

We’re going to double down on secrecy on products. I’m serious.

He also went on to say that Apple is going to be the most transparent company on other topics such as social change and supplier responsibility. This is probably due to the recent criticism Apple has received.

Apple has been known to be very secretive around its product lines. In fact, Apple co-founder Steve Jobs even identified secrecy as one of the specific belief at the company that has been responsible for its success.

Tim Cook at D10: Hints at Facebook Integration, and Siri Improvements

Last month, we reported that Tim Cook was to kickoff the D10 conference. That occurred today in which Walt Mossberg and Kara Swisher interviewed Apple CEO Tim Cook about a range of topics. MacRumors has a transcript of the entire interview. During the interview, Cook hinted at two upcoming feature for Apple’s customers.

The first one suggested that Facebook integration into iOS maybe on its way. In the past, it has been rumored that negotiations between Apple and Facebook have been tough. As a result, Facebook integration in iOS has been absent while Twitter has been integrated.

When Cook was asked about Apple’s relationship with Facebook,  he suggested that there will be news in the near future:

For us, we want to provide customers simple and elegant ways to do the things they want to do. Facebook has hundreds of millions of customers. So, anyone that has an iPhone or iPad, we want them to have the best experience with Facebook on those platforms. So stay tuned.

Cook was also asked regarding Siri and reported that customers love the voice assistant feature on the iPhone 4S, and that its one of the most popular features on the device. He went on to say that they have a lot more coming:

But, there’s more that it can do. We have a lot of people working on this. You’ll be really pleased with the things you’ll see over the coming months. The breadth that you’re talking about — we’ve got some cool ideas about what Siri can do. We have a lot going on on this.


Tim Cook to Kickoff D10 Conference on May 29

Today, AllThingsD has announced that Apple’s CEO, Tim Cook, will be the opening keynote speaker at the D10 Conference scheduled for late May. This year’s conference will mark 10 years of “D: All Things Digital.” Cook will appear in an evening interview session on Tuesday, May 29 in Rancho Palos Verdes, California.

This will be Cook’s first appearance at the D conference. It would be the first time appearing on stage at an event not hosted by Apple or investors since he became CEO last August.

Other speakers at this year’s conference include Oracle CEO, Larry Ellison, New York City Mayor, Mike Bloomberg, Federal Trade Commission Chairman, Jon Leibowitz, entrepreneur Sean Parker, and Zynga’s CEO, Mark Pincus.

Tim Cook: Apple is Doing More to Improve Workers Conditions Than Anyone Else

Once again, Apple has alerted people regarding their workers’s conditions. Lately, Apple’s been getting a lot of flak for  factory working conditions even though they are the only company trying their best to improve the factory conditions. What the media and people forget to mention is that Foxconn and other manufacturers are not just making products for Apple. Yesterday, the company issued a press release announcing  that the FLA had begun inspecting Foxconn’s facilities at Apple’s request.

Today, Tim Cook commented on the situation at the Goldman Sachs Technology and Internet Conference. He said that Apple is doing more than any other company in the industry to improve the working conditions of the factories in the supply chains. Apple’s CEO once again reiterated his point at the conference today.

“The first thing that I would want everyone to know is that Apple takes working conditions very, very seriously. And we have for a very long time. Whether workers are in Europe, or in Asia, or the United States, we care about every worker. I’ve spent a lot of time in factories personally… Many of our top managers and executives visit our factories on a regular basis. And we have hundreds of employees that are based there full time. So we are very closely connected to the production process…

…In terms of problems we are working to fix, you can read the details on our website, but I would tell you that no one in our industry is doing more to improving working conditions than Apple. We are constantly auditing facilities, going deep into the supply chain, looking for problems, finding problems, and fixing problems. And we report everything, because we believe that transparency is so very important in this area.”

I bet even after all of the evidence Apple is giving, they will still continue to be criticized. Why? Because it is the only company that generates attention in the media. Bottom line is that the company is spot on and not lying. They are the only tech company that provides supplier responsibility reports on factory audits, is a member of the Fair Labor Association, and will also be regularly checking in on factories. I’ll be patiently waiting for any other tech company to stand up. Well, that is if they ever will…

Why Tim Cook is the Right Man to Follow Steve Jobs [Editorial]

Unless you are living under a rock, then you probably already know about the biggest news story of the year. On Wednesday afternoon Copertino time, Apple announced that Steve Jobs had stepped down from his position as CEO of the company. He was immediately elected the Chairman of the Board, and remains an employee of Apple. Many news outlets, both in and out of the world of technology, immediately began speculating about the future of Apple.

There is no reason to ignore what Jobs did at Apple. He almost single handedly saved the company from certain doom in the late 90s. Many believed that Apple has never going to come back from their product failures in the early part of that decade, but he introduced a series of products that changes technology as we know it. Through it all, however, he has had one man by his side: Tim Cook.


The other side of Apple’s announcement on Wednesday was the naming of their new CEO. That person is former COO Tim Cook, who was hand picked by Jobs to take the reins following his departure. Cook, who first joined Apple as a senior VP following Jobs’ return to the company in 1998, has acted as the head of the company across all of Jobs’ lengthy medical leaves in the past.

I know that many people are questioning why Jobs picked this former IBM and Compaq guy as his successor. They have wondered why the new CEO isn’t Johnny Ives, the Senior VP of Industrial Design, or Scott Forstall, the Senior VP of iOS Software. That reason is simple, when you think about it. Steve wanted it to be Cook.