eBay Acquires Svpply; Looking at Social Shopping

eBay has acquired Svpply, a social shopping startup, to improve its chances in the online social shopping space. Svpply is a retail online curation platform which is similar to Pinterest, but focuses more on online commerce. It allows users to post and manage collections of pictures of stuff they’d like to buy. Svpply aims to provide an online windowshopping experience, and then translate that into actual sales.

Svpply apparently has close to 1.1 million products in its database, and adds nearly 3,000 products every day, covering more than 70,000 brands.

It seems to be a talent acquisition, and eBay will likely try to integrate Svpply into its own offering, and drive sales using its user base. While the acquisition amount hasn’t been revealed, it’s likely to be low.

eBay’s official statement:

“eBay Inc. has acquired Svpply.com, an innovative website that brings shoppers, tastemakers and merchants together onto a single site by offering a curated selection of stylish merchandise from across the Web. Users on Svpply.com recommend their style discoveries to other users, and display galleries of items they want or own.

With Svpply.com, eBay gains access to technology talent to further improve the shopping and selling experience for its customers. Svpply.com assets – including a talented team of six designers and developers – are well-suited to help eBay advance more personalized experiences and merchandising options on eBay.com.”