As predicted by many pundits, Apple has announced that it will provide free bumper cases to iPhone 4 owners. This offer will be applicable to all iPhone 4 handsets purchased through September 30. In order to satisfy demand, Apple will also offer consumers the option of choosing a third-party iPhone 4 case. Anyone who has already purchased a bumper case is eligible for complete refund.
The iPhone 4 death-grip controversy is a rare instance where Apple has been caught completely off guard. It’s even rare to see Steve Jobs being forced to defend an Apple product in front of journalists. Yet, that is what he did today.
“You know, we’re not perfect. And phones aren’t perfect either. But we want to make all of our users happy. And if you don’t know that about Apple, you don’t know Apple”, is not the kind of statement you would normally associate with Jobs. Also, by giving away a free bumper, Apple is virtually admitting that the death grip is an hardware issue, which can’t be fixed through software updates.
Jobs also promised to fix the other significant issue with the iPhone 4 – the proximity sensor, through a software update.
Apple is obviously hoping that the freebie will diffuse the negative publicity surrounding the iPhone 4 death-grip. In many ways, it was the only realistic option available to Apple. On one hand, the controversy threatened to snowball into a massive backlash, if left unattended. On the other hand, a full recall would have been immensely costly for Apple.
If you are an iPhone 4 owner, don’t forget to let us know what you feel about Apple’s offer? Are you satisfied, or does being forced to use a case bother you?
Image Courtesy: Engadget