Times of India Group’s consumer internet division, Times Internet recently launched a spiritual social networking website: SpeakingTree.in. The website has been named after a daily column “Speaking Tree” which appears on the editorial page of Times Of India’s print edition. Speakingtree.in lets users in India interact with spiritual top guns like Sri Sri Ravi Shankar, Deepak Chopra, Jaggi Vasudev and others. The website already has 2000 registered users since it’s initial beta launch on November 25, 2010.
The website has a lot of content like blogs, forums, photos and videos which are all generated by users. This is in addition to the regular Speaking Tree articles which appear on the Times of India newspaper (print edition). As of now, SpeakingTree.in has over 3,000 spiritual articles spread across various categories such as Vantage Wisdom, Science of Spirituality, New Age Insights, Inner Engineering, Wellness and Holistic Living.
Currently, Times Internet plans to target only the spiritually inclined people and those who want to interact and converse with fellow seekers.