Google Acquires AdMeld for $400 million

AdMeld, a real time bidding platform (RTB) and an advertising start up, has been acquired by Google for $400 million. The New York based Admeld, launched in 2007, provides advertising optimization platform services for web publishers.

Google Acquires AdMeld

Google had planned to acquire AdMeld in February 2011 for $200 million, but the offer was turned down by AdMeld as the price was too low.

AdMeld has yet to make an announcement about the acquisition.