Electronic Arts, the publisher of the upcoming Bioware game Mass Effect 3, has decided that for its hype machine the sky is not the limit. To increase publicity and to let more people know that this is a sci-fi game set in space, EA will be attaching copies of the game on to weather balloons and sending it high into the stratosphere. They will also be attaching a GPS tracking system inside the weather-proof (hehe) package and will be putting up live coordinates of each package as it descends slowly back to terra firma. If you are in and around the area, you can get to the cache and take your free copy of Mass Effect 3 back home with you!

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