Electronic Arts, the publisher of the upcoming Bioware game Mass Effect 3, has decided that for its hype machine the sky is not the limit. To increase publicity and to let more people know that this is a sci-fi game set in space, EA will be attaching copies of the game on to weather balloons and sending it high into the stratosphere. They will also be attaching a GPS tracking system inside the weather-proof (hehe) package and will be putting up live coordinates of each package as it descends slowly back to terra firma. If you are in and around the area, you can get to the cache and take your free copy of Mass Effect 3 back home with you!
That’s right, this is also one of the novel ways of tying up the sport of geocaching, publicity stunts and space battles (well not exactly, but it sure is getting there). I honestly think they are wasting money here, but hey I would not mind it if one of those balloons somehow manages to ride an air current and comes to Eastern India and falls squarely on my lap while I am busy reminiscing about Miranda [or Liara, or Samara].
Mass Effect 3 is scheduled for a March 6 release in North America and a March 9 release in Europe and other countries.