Fujifilm Launches SL1000 with 50X Zoom in India

Last week, Fujifilm launched SL1000 in India. Targeted at prosumers looking to upgrade from their basic point-and-shoot cameras but wary of using and maintaining DSLRs and the hassle of lenses, this is a fine camera at the price-point.

Fujifilm SL1000

With a 50x zoom lens, it offers a stunning shooting range of 1cm super macro to a huge 1200mm extreme telephoto. Additionally, with Intelligent Digital Zoom, the focal length is effectively doubled to 2400mm or an incredible 100x with decent results. The camera also features powerful Optical Image Stabilization that minimizes the effect of blurring at longer zoom lengths.

“We are extremely proud to bring the best of the long zoom camera segment- SL1000 which is enriched with versatile functionalities and will be desired by those photographers who do not want the lens-changing capability of a DSLR, but are still keen on having total control over their images. It’s powerful zooming capacity is certain to attract people with an eye for detail.”

– Rohit Pandit, EVP – Sales & Marketing, FUJIFILM India

The camera allows shooting a movie in full HD, with 60p/fps and stereo sound and also boasts of 3D shooting features. SL1000 is a 16 million pixels 1/2.3-inch BSI-CMOS sensor which makes it able to cope shooting at sensitivities as high as ISO 12800, and ensures high quality images even in low light conditions. The advance filter function enables to choose up to 8 artistic effects such as Pop color, Toy Camera, Miniature 5, Partial Color, High Key, Cross screen, Soft focus, raw shooting mode and motion panorama mode.


  • 50x optical FUJINON zoom lens (24mm-1200mm)
  • Record 1080i Full HD movie 60fps with stereo sound
  • 3.0 inch tilting LCD
  • Sensitivity ISO 12800
  • f/2.9 – f/6.5 Aperture
  • 16.2 Megapixels

At an MRP of INR 29,999, Fujifilm SL1000 is a great camera for prosumers. However, with the prices of entry-level DSLRs falling to around INR 30K, serious photography enthusiasts might want to look at the latter for that extra bit.

Every Minute of the Day

One of Pakistan’s leading journalists, Dr. Shahid Masood Khan shared interesting stats via his Facebook status on June 24, 2012. These stats reflect contemporary data about the internet – how people approach media consumption and what kind of activities they perform online. The emergence of new technologies, new tools and a democratic environment have empowered people to have their voices heard and take on the role of “prosumers”, providing a conventional consumer to become a producer of powerful  and compelling content. The result of this empowerment has been overwhelming. Every minute of every hour of every day, incredible stuff is happening online. To substantiate this claim, let’s take a look at the following visual:

Every Minute on the Internet: Source, Dr. Shahid Masood’s Facebook Wall