Pinterest Launches New Web Analytics Tool

Pinterest has launched a new web analytics tool for webmasters that will help them monitor how pins that come from their site perform on Pinterest. The new service enables site owners to view how many people have pinned from their site, including the reach of those pins across Pinterest, and the amount of traffic generated to their sites from Pinterest.

Much like Facebook’s Insights for Facebook page owners, the new analytics tool provides basic measures of the most important pins. The tool displays information about the most clicked, most recent, and most repinned pins giving them an insight that will help them decide what kind of content is most popular in the different sections.

“For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more,” says Tao Tao, a Pinterest software engineer.

Pinterest Web Analytics Tool

Pinterest announced the following in a blog post:

“Today’s announcement builds on the set of tools we offer for website owners including business accounts, Pin It buttons and board widgets. We think that these tools will help website owners understand what’s working for them and what’s not so that they can create even better pins in the future. We even updated our business site with new tips and case studies to make things easier. Over the coming months, we hope to add new tools and more detailed insights, so let us know what else you would like to see,”.

The new Pinterest Web Analytics tool is only available for verified websites. To get access to the new analytics, you’ll need a verified Pinterest website, and you’ll also need access to Pinterest’s new look.

With Pinstagram You Can Enjoy Instagram In A Pinterest Style Layout

Instagram, the most popular smartphone app for photophiles, offers a great medium to capture, edit and share otherwise ordinary images in an extraordinary manner. Pinterest on the other hand has pioneered a great way to share images from various web sources and present them in a unique eye catchy web interface. Ever wondered how would it be to mash up two of the most popular image sharing services? Pinstagram offers a similar experience.


Login with your Instagram account and you’ll be presented with a Pinterest alike floating grid interface with images shared by your Instagram connections. You can like, pin and comment on them the same way you do on Pinterest. The interface is quite appealing akin to Pinterest.

Much like Facebook, Twitter or any popular social medium, Instagram is gradually growing into a platform developers can build upon. Before Pinstagram, there were a plethora of apps which had already provided ways to use Instagram from web, while the service(Instagram) is yet to launch its own web based platform. Notable mentions are Webstagram(Instagram on the web), Statigram(Instagram stats and browsing), Snapwidget(for showcasing Instagram images on a web page).

Contrary to buzz, the credit for even the very specific mashup idea, i.e Pinterest and Instagram, doesn’t go to Pinstagram. Pingram, an exactly similar startup, was there for quite long and hopefully is the first of its kind. Unlike Webstagram and Pinstagram, Pingram offers open access even to those without an Instagram account who can also share images to Facebook. Not to mention Instagram users can also enjoy their Instagram profile with Pingram. Pingram also offers an added advantage of browsing content using geospatial data, which undoubtedly is a great way to connect. Pinstagram, however, presents a much polished look for the users, which compliments the brilliant Instagram images.

Since the time Instagram’s or Pinterest’s popularity soared high, plenty of services have tried to ride on the wave. Leaving apart an initial surge in users, not many have made it big enough to get compared to the parent startups. Pinstagram is new and has been in news for some time now. There’s no question to the fact that it addresses a need and does so with usability in mind, yet, we’ll have to wait to see if Instagram community accepts it or not.

Make Google+ Look Like Pinterest

Social photo-sharing and bookmarking website Pinterest has become quite a rage. Just last month, it overtook Google Plus to become the third most popular social network (behind Facebook and Twitter). Much of the success of Pinterest can be attributed to it’s simple but intuitive user interface (UI). Now, by using a simple userscript, you can skin your Google Plus stream to look like Pinterest.

Pinterest UI for Google+ is currently only available as a Greasemonkey script for Firefox; however, Chrome support is on its way. The script reformats Google+ into a multi-column grid layout ala Pinterest. It is designed for screen resolutions larger than 1024×768. On smaller screens, the script will automatically disable itself. The layout is completely fluid and adjusts to the resolution and browser window size. The new Google+ layout received a lot of flak for wasting enormous amounts of screen real-estate. This script solves that issue by making use of the entire screen width. It ensures that there is always at least three columns. When your screen is not wide enough, the posts are “compressed” into a smaller size to fit the screen width. Here’s how my stream looks with the Pinterest UI installed.


One of Google Plus’ strong points it is media integration. Large thumbnails, tight coupling with YouTube, and support for GIF animations lends it an edge over Facebook. As a result, pictures and videos often constitute a sizable portion of the Google+ activity stream. Pinterest interface for Google+ is ideally suited for circles in which a lot of media is being shared. It’s a bit messy for sure, but it also has its own advantages.

[ Download Pinterest UI for Google+ Greasemonkey Script ]

Flickr Teams Up with Pinterest for Better Photo Attribution

Flickr today announced that  it has partnered with the newly launched social networking site, Pinterest, providing users a new way to share Flickr photos, favourites, groups and galleries, in order to attribute them appropriately.

On the Flickr blog, Kay Kremerskothen, a Flickr community manager, announced that Flickr, having worked closely with Pinterest, will now allow users to easily share content to Pinterest.

Along with the other social networking buttons including Facebook, Twitter, and Tumblr, the new social networking site’s social button will appear in the share menu above the photos. This button will only be visible if the Flickr user has allowed the photo or video to be shared with other users.

Flickr Partners With Pinterest for Better Photo Attribution

When a user pins Flickr photo to Pinterest, a proper attribution statement will be seen under the pin’s description. This attribution will contain the name of the Flickr user or photographer, the title of the photo, and a link back to the photo page on Flickr.

Whatsoever, this attribution cannot be edited, and taking that into consideration Flickr assures that pins and repins of their images will be credited and linked back as well, ensuring people can leave comments, fave the photo, or contact you directly on Flickr. Here’s how it looks in real –

Pinterest Photo Attribution

The attribution will be included for embedded photos as well. For instance, a photo that has been posted or embedded on a blog and then shared to Pinterest will still contain the attribution with a link back to the original Flickr photo page.

“Attribution is a work in progress and we’ll continue to add additional sources,” Pinterest said in a statement. The company is also today rolling out attribution for Behance, Vimeo and YouTube.

With this partnership, Flickr hopes that its users’ photos will get more visibility and exposure, and also make see a rise in the number of visits. Flickr also anticipates a significant pop in the rate at which images are pinned to Pinterest.

Pinterest Hires Tim Kendall, the Man Behind Facebook’s Monetization Strategies

Nearly one and a half years ago, Facebook lost its key person, the man behind Facebook’s monetization strategies, Tim Kendall, who seamlessly helped Facebook to monetize the site particularly in the development of the ads business. Today, the same person has been hired by the slowly growing and puzzled on how to raise profits – pin board styled social photo sharing site – Pinterest, in order to help the company convert their engaged users into real money.

Kendall worked at Facebook from the year 2006 to December, 2010 where he was designated as the Director of Monetization. Kendall mainly architected Facebook’s early monetization strategies, which certainly shot up the company’s revenue in no time. In the year 2011, Facebook’s advertising revenue was about $3.2 billion, which was 85 percent of its total revenue!

Tim Kendall Hired by Pinterest

When Kendall was leaving Facebook, David Fischer, VP – Advertising and Global Operations at Facebook, sent out an email highlighting Kendall’s contributions to the company –

Over more than four years at Facebook, Tim has had an incredible impact on the company, and in particular on the development of the ads business. Starting back in 2006, Tim wrote the blueprint for our monetization strategy. In all seriousness, it is safe to say we would not be where we are today without Tim.

Tim recognized early on not only that advertising could be social, but that it should be social on Facebook. What began as “sponsored stories,” social advertising has transformed the marketing business. And again, Facebook has Tim to thank.

Tim is truly a renaissance man. All of us who have worked with him have seen his strong intellect, quiet intensity, and complete focus on the mission at hand, with little tolerance for distractions or bureaucracy. He balances that with a more lively side that seems to come out after dark and has been displayed over the years at fine Palo Alto establishments like Rudy’s and the Old Pro. We will greatly miss all sides of Tim.

Since leaving Facebook, Kendall has done some venture capital, investing in and SneakPeeq, a social shopping site.

Now that the man behind Facebook’s revenue has been hired by Pinterest. This eventually leads to a question in mind whether Pinterest is planning to slot in advertisements on the site. If not, Kendall has to think another way out to generate revenue for Pinterest.

Currently, Pinterest has no steady income. The site currently exists because of the outside investments from entrepreneurs and venture capitalists. Although Pinterest has tried out several different approaches to make money such as affiliate links, they haven’t really been successful enough. Pinterest team has stated on their site that they will try out advertisements, and perhaps this is why Kendall has been hired.

Friendsheet, Pinterest for Facebook Photos

Pinterest has been creating a lot of social media traction, specially among the female crowd. It has become one of the best ways to find interesting things that are pinned by users to an online pin board. Pinterest has also been one of the biggest social media stories aside from and in recent times.

Friendsheet, Pinterest for Facebook Photos

While interest in Pinterest is not dying down, a new service/Facebook app might change things a bit. A new service called Friendsheet allows you to browse your friends photos on Facebook in an interface which is similar to that of Pinterest.

The app asks users to login using Facebook and then asks for certain permissions before it can fetch all your friends photos. Once you have successfully logged in you will be able to browse all your friends photos. It displays all your friends photos in a neat interface (similar to Pinterest). You can then easily; like, share and comment on your friends photos from the same interface. It also provides with an option for endless scrolling where you can load new photos from your friends by scrolling to the bottom of the page.

Friendsheet touts itself as the best photo browser for Facebook and though it does not provide any other functionality other than browsing your friends photos, it definitely has a lot of scope to compete with Pinterest. Also, the fact that Mark Zuckerberg himself shared the service might ring a few bells among the Pinterest developers.