Pinterest has launched a new web analytics tool for webmasters that will help them monitor how pins that come from their site perform on Pinterest. The new service enables site owners to view how many people have pinned from their site, including the reach of those pins across Pinterest, and the amount of traffic generated to their sites from Pinterest.
Much like Facebook’s Insights for Facebook page owners, the new analytics tool provides basic measures of the most important pins. The tool displays information about the most clicked, most recent, and most repinned pins giving them an insight that will help them decide what kind of content is most popular in the different sections.
“For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more,” says Tao Tao, a Pinterest software engineer.
Pinterest announced the following in a blog post:
“Today’s announcement builds on the set of tools we offer for website owners including business accounts, Pin It buttons and board widgets. We think that these tools will help website owners understand what’s working for them and what’s not so that they can create even better pins in the future. We even updated our business site with new tips and case studies to make things easier. Over the coming months, we hope to add new tools and more detailed insights, so let us know what else you would like to see,”.
The new Pinterest Web Analytics tool is only available for verified websites. To get access to the new analytics, you’ll need a verified Pinterest website, and you’ll also need access to Pinterest’s new look.