Mozilla wants to change the traditional ways of authentication on the web. Until now, we were habituated to enter a combination of login credentials to sign in to a website. Going further, Mozilla is working on a unique system that requires only an email ID to sign in. The system was dubbed as BrowserID earlier, though Mozilla has recently rebranded it as Persona, increasing the cool factor.
The sole aim of BrowserID, or Persona is to create a secure system for authentication, while giving users more flexibility over a cumbersome login process. Technology has advanced by leaps and bounds, though, we still use decade old authentication processes. It is good to see that someone is working hard to change that, and present it as a part of the user experience.
We have seen other single sign-on mechanisms, like Oauth based login from Twitter, Facebook etc. The problem is that, these are all centralized, and the authenticating entity is sitting on a pile of personal information, and gets to know each time you login to any website. Slightly apart, OpenID is a decentralized mechanism for authentication, so it provides an experience similar to what we expect from BrowserID. However, with BrowserID, you are in control of your entire personal information and online behavioral data. Moreover, BrowserID will allow pseudonyms and multiple identities too.
With data breaches becoming the order of the day, this project will relieve enterprises of a large number of responsibilities and legal issues when it comes to storing user data. Needless to say, it will provide for a seamless browsing experience for end-users.