12
Nov
As a publisher you are caught between selling paid links and following Google standards whichever way you look at it you will be the loser. Many advertisers simply decline to have a nofollow in the links. This on the other hand could get you penalized by Google itself. So you are caught in the middle of something that you cannot face or fight. You have to give into demands from either one of them. Lose you will but having to decide which way to go is much more difficult.
