With every major IT giant out there going into the mobile business, HP could not stand back and enjoy the show. Although, HP has had a horrid experience with the mobile over the last few years, perhaps it has learnt from its mistakes and wants to get back into the mobile sector with a fresh start. It has already re-branded the Palm business (or whatever was remaining of it) to Gram attempting to give it a new focus. Palm could boast of software that was ahead of its time and some groundbreaking products (the Treo) too, but it never had strong foundation stones. With Gram, HP is starting over with Palm.
That sounds good, isn’t it? But wait. Confusion started a few days ago, when HP circulated an internal memo talking about another mobile division inside its company, the only difference being that this one will deal with hardware instead. The group is being called the “Mobility Global Business Unit” and it will be headed by Alberto Torres, who was the head of MeeGo at Nokia. At this new unit, Torres will be the Senior Vice-President. According to HP, this group will focus on:
Additional segments and categories where we believe we can offer differentiated value to our customers.
Was it a wise decision to kill the existing Palm business and instead, bring out separate hardware and software product lines and teams? It is too early to speculate on the future prospects of this strategy. Surely, HP has something in mind when it is going through such a massive change, or is it just a shot in the dark?
(Via: The Verge)