HTC To Not Bundle Beats Headphones With Its Phones In The Future

Last year, HTC announced its partnership with Beats, and stated that from now on it handsets will come with Beats audio technology inbuilt. A part of this deal also included Beats branded headphones or earphones being bundled in premium HTC handsets like the Sensation XE and XL.

However, HTC has indicated to the folks over at CNET that from now on the Taiwanese handset maker will not be bundling Beats branded headphones with its handsets. This decision should not come as a surprise since Beats and Monster, the company which manufacturers the Beats branded earphones and headphones, recently parted ways.

Quality music has been playing a very important part in recent handsets from HTC, with its One series of handsets coming with an ‘authentic sound’. Sadly, the sound quality of these Beats branded handsets from HTC is not that good as the marketing will lead you to believe. Instead of using a capable music chip in their handsets, HTC uses some SQ and EQ enhancements to achieve a simple ‘Bass Boost’ effect when the user enables the Beats audio effect in his handset. Some previous gen phones like the Galaxy S, Nexus S and even the Galaxy Nexus have a better sound quality than the Beats branded handsets from HTC.

HTC Agrees That Sense UI Got Too Bloated And Complicated!

HTC had a pretty dismal 2011. None of the product from the company managed to leave a mark on the consumers or the market, or offered anything innovative. One of the strong points of HTC phones, Sense, also felt bloated and lagged even on a dual-core handset like the HTC Sensation.

Thankfully, HTC realized its mistake and has since taken some corrective actions as well. At the recently concluded MWC, the company released three new handsets, all very different from each other, under a single brand – One. Now, HTC’s Chief Product Officer, Kouji Kodera, told in an interview to Pocket Lint that the company “added too many things” which made Sense feel bloated and “cluttered”.

Kouji even promised that Sense 4.0 changes all and will make things simpler. He also promised that Sense 4.0 strikes the perfect visual balance between Ice Cream Sandwich and Sense UI itself.┬áIt’s nice to see a company like HTC coming clean on its mistakes, unlike some other Android manufacturers (Hint: Motorola).

The company also said that users will be hearing less from the company this year, as the company aims to keep its focus on a few products only. Definitely a good move HTC!