In October of this year, Microsoft released the Music Deals apps for Windows 8.x and Windows Phone 8.1 but not with much fanfare. As it turns out, this app is a treasure trove of free and inexpensive music.
The way this app works is, there is a time-limited set of promotional deals for various types of music. Typically, there is one popular single listed very inexpensively ($0.99) and then there are three sets of themes for free or inexpensive albums. All of these promotions run for a variety of time periods, ranging from a week to fifteen days.
For example, last week there was a sale for fifty boxed sets, each at $2 only. These boxed sets typically sell for anywhere from $15 to sometimes even over $100, so these were fantastic steals. Last week also saw fifty free albums, all by popular artists.
This week the promotions continue and the discounted albums are popular rock albums and popular soundtracks, and the free albums include albums by artists like Ellie Goulding, ABBA, Imagine Dragons, etc.
The way this works is the Music Deals listing opens up the album in the Xbox Music app (or simply, Music app) on Windows or Windows Phone, and the discounted price is shown. Once you click on buy (or “get it free” when the album is free), depending on your settings, the music will start downloading or be marked as owned and available in the cloud for your use anytime in the future.
The beauty of this setup is that the music content is DRM-free and can be played on any device or software. So you don’t have to feel compelled to use Windows and Windows Phone’s music apps, you can use iTunes or pretty much any other software to play these tunes.
I am unclear what is the end game for Microsoft here. I know it will increase usage of the Music app, and maybe create more Microsoft accounts which can then be used to upsell premium services like paid storage or Office 365, but those seem like poor returns for the potential cost of the discounted music.