India has had a history of being a tech savvy country for more than a decade now. The adaption rate of newer technology in India has been higher than many other countries, which is why there are around 840 million mobile users (TRAI data – PDF File). However, hardly 10-15% of the Indian population have access to internet.
According to public data available in Google, the total internet users in India was over 61 million in 2009. This should be more than 100 million now. However, this is a really small number considering a population of 1.2 billion. Nevertheless, this is still 1/3rd of the population of U.S. on which most of the metrics and measurements are made.
This definitely makes India a very lucrative market and considering the growing economy and purchasing power there it should definitely be. Consider this, when I bought my first mobile phone in 2002 or so (it was a Motorola), I parted with Rs. 4500 (~$115) with a heavy heart. This was a second hand phone with no contracts etc. Coming back to 2011, I see people splurging Rs. 20,000-30,000+ for a mobile phone without blinking an eye. This shows how the spending power has increased in India.
Looking at some of the public data available today, I was intrigued to look at who is dominating the market and guess what, it is none other than good old Google. I did some research and here are some facts on how Google is dominating the browser market which was once the forts of Microsoft and Mozilla.
Browser Growth in India
Recently, there were quite a few blog posts about Google Chrome overtaking 20% market share worldwide in the Internet browser market. In those cases, people were measuring Global traffic (U.S market share is still below 20%). However, one region where Google Chrome is really putting the pressure on Internet Explorer and Firefox is India.
Take for example the above chart which displays the usage for Google Chrome in India for the past three months. The total usage for IE was around 36%, Firefox was around 33% and Chrome was around 27%.
The scenario remained the same if you take June 2011 into consideration. No surprises there.
However, if we now take a look at the stats for July 2011 (which is only for 8 days), you will see a huge jump in the number of users who are using Google Chrome. Of course, this data is premature, but it does reflect a huge jump. What could be the reason? It could be anything any everything including more and more users shifting to Google Chrome thanks to Google+.
The %age gain in the above graph may not look significant, but even a 1-2% jump might mean that around 2 million users switched to Google Chrome in the last 8 days, that is a significant number in itself. The loser was Internet Explorer which shed their percentage. Firefox remained almost stagnant.
Browser Versions in India
In June 2011, Internet Explorer 8 was the most used browser in India followed by Google Chrome 12 and Firefox 4. Firefox 5 which launched last month was at 8, followed by Internet Explorer 9 which launched earlier this year. There were several other users who were using outdated browsers, but the growth of the latest stable version of Google Chrome is significant.
However, July 2011 tells a completely different story altogether. Chrome 12 has jumped to become the number 1 browser in India by a huge margin followed by Internet Explorer 8 and Firefox 5. The traffic measured during this period might not add up when we see monthly stats at the end of July 2011, but it is definitely surprising that there is such a huge difference.
Looking Back and Summarizing the Future
In 2009, Google Chrome had a 8% market in India even though it was released only in September 2008. This says a lot because it took market share from both Firefox and IE and jumped Opera who have been languishing at the bottom for quite sometime now. A new browser gaining so much traction was unknown prior to that. During that same period, Google Chrome’s worldwide market share was around 2%.
In 2010, Google Chrome had a 10% market share worldwide, whereas in India it had a 18% market share. The growth rate more than double for Indian users. Since January 2011 till date, Google Chrome has a 26% market share in India whereas the worldwide usage is still less than 20%.
All in all, Indian users have adapted Google Chrome at a much higher rate than any other country and this definitely means that they are moving ahead towards newer technology. The adaption rate for Firefox in these periods have either remained the same or have dropped, similar for Internet explorer.
India is definitely a lucrative market for Internet Browsers, Mobile Phones and Operating systems. This goes on to show where these companies will invest in the future. Even if the internet usage in India grows by 20-30% all these companies will be vying for around 300 million users, and that is not a small number by any denomination.
So how did this happen? Money power, sheer brilliance or the power of Google? I will leave that to another editorial I will write in the next few days. Till then, tell me your thoughts through your comments.
(All stats in this post were collected using Google, TRAI and Stat Counter)