Tag Archives: Microsoft Store

Training Videos Leak, Provide Glimpse At Microsoft’s Strategy To Educate Consumers On Windows 8

 

Given the slew of relatively major changes in Windows 8, it’s important that Microsoft makes every effort possible to help educate consumers about the OS. That being said, the company will be training sales associates at Microsoft Stores — and at the temporary holiday popup stores — to educate consumers about Windows 8.

Brad Sams over at Neowin got his hands on a slew of videos showing off the training guidelines for said associates, who will then be offering training to consumers. The three videos are rather simple walkthroughs of the primary new/changed things in the OS.

The first video showcases the Start Screen, and things like tile management, charms, using the system-wide search in the charms bar, and app commands, among other things:

The second video focuses on the Share charm, showcasing how you can use it to share content in different apps and scenarios throughout the OS:

Finally, the third video begins by telling the associate that there are new things in Windows 8, and that consumers are counting on them to demonstrate and teach said new functionality. This video focuses on touch, and how to interact with various aspects of the OS — such as tiles, the charms bar, accessing app commands, and cycling through apps — using gestures:

I think that the videos do an excellent job of briefly — and succinctly — showcasing Windows 8’s new features and paradigms. It’s also admirable that Microsoft is making the effort to help educate potentially change-resistant consumers about the OS to help ease the switch over from previous versions of Windows.

Microsoft Holiday Pop-Up Stores Set To Open For Business On October 26

Back in September, Microsoft confirmed that, sometime this fall, it will be opening up 32 pop-up brick-and-mortar stores to better show off its products — namely the much-anticipated Surface — in places where a more permanent Microsoft store is yet to exist. At the time, Microsoft declined to officially comment on speculation that the stores will open on October 26, which is when Windows 8 and Surface RT are set to launch.

Mary-Jo Foley reports that a Twitter user spotted a mention of the New York store opening on the 26th on the official Microsoft Store website. Various other stores are showing a promotional image with the October 26th release date on the website as well.

This is definitely a good move on Microsoft’s part to better showcase Windows 8 and the Surface RT — which will only be officially distributed through Microsoft Stores — but I still think that they should do more bring their retail experience to more locations without opening brick-and-mortar stores. The best way to do this in my opinion is to follow Apple’s strategy; work with big-box retailers like Best Buy, Fry’s, and CompUSA to bring a mini Microsoft Store of sorts within select stores. That way, they can broaden their reach while continuing to build brick-and-mortar stores.

Microsoft will have 44 brick-and-mortar retail stores open by mid-2013.

Here’s a list of the planned U.S. and Canada pop-up stores (no word yet on whether the company has any plans to open up these pop-up stores in other countries):

  • Aventura Mall (Aventura, FL)
  • Beachwood Place (Beachwood, OH)
  • Cherry Creek Shopping Center (Denver, CO)
  • Dadeland Mall (Miami, FL)
  • Eaton Centre (Toronto, Ontario)
  • Fashion Mall at Keystone (Indianapolis, IN)
  • Fashion Show Mall (Las Vegas, NV)
  • Glendale Galleria (Glendale, CA)
  • Mall at Green Hills (Nashville, TN)
  • Mall in Columbia (Columbia, MD)
  • Metropolis at Metrotown (Burnaby, BC)
  • Montgomery Mall (Bethesda, MD)
  • Natick Collection (Natick, MA)
  • North Star Mall (San Antonio, TX)
  • Oakridge Centre (Vancouver, BC)
  • Penn Square Mall (Oklahoma City, OK)
  • Perimeter Mall (Atlanta, GA)
  • Roosevelt Field Mall (Garden, City, NY)
  • Ross Park Mall (Pittsburgh, PA)
  • Saint Louis Galleria (St. Louis, MO)
  • San Francisco Centre (San Francisco, CA)
  • South Shore Plaza (Braintree, MA)
  • Southpark Mall (Charlotte, NC)
  • Stonebriar Centre Mall (Frisco, TX)
  • Streets at Southpoint (Durham, NC
  • Time Warner Center: The Shops at Columbus Circle (New York, NY)
  • Washington Square (Portland, OR)
  • West Edmonton Mall (Edmonton, Alberta)
  • Westfarms Mall (West Hartford, CT)
  • Westfield Garden State Plaza (Paramus, NJ)
  • Woodland Hills Mall (Tulsa, OK)
  • Woodlands Mall (Woodlands, TX)