In an event in Cupertino on October 16, Apple announced a slew of updates to their iPad and Mac lineup.
As usual, Apple CEO Tim Cook started off with some tidbits, including the how well-received the iPhone 6 has been, the big deal with Apple Pay (which launches on Monday October 20) with offline and online payments, the reception for Apple Watch, the WatchKit SDK availability in November, and as we know, the launch of Apple Watch in “early 2015”.
Biggest iPhone Launch Ever
Cook claimed that these are the fastest-selling iPhones in history. In the first 30 days that the iPhones have been available, Apple took the most orders for the devices. Curiously though, no hard numbers were provided. The phones will be available in China on all three carriers simultaneously for the first time, and the pre-orders there have set a high watermark, per Cook.
iOS 8 and OS X
Craig Federighi, the senior Vice President of software engineering at Apple, then came on stage to talk about iOS and OS X. Federighi showed an adoption chart that had iOS 8 on 48% of iOS devices and iOS 7 is on 46%. He made it seem like that it’s a good thing that the latest two OSes are on such a large percentage of devices, whereas in the past Apple used to be able to claim that the latest operating system was the one on most devices already. He clearly dodged the issue of slower iOS 8 adoption. However, any such chart will compare very well compared to Android. On the Android chart, Federighi showed that the latest version, Android KitKat was on 25% of the devices only after 313 days of release.
After the competition trash-talking, Federighi moved on to recap all the iOS 8 features which have already been discussed in previous events, and are well-known to most of the audience. There was a focus on Swift, the programming language introduced with iOS 8, and its huge adoption. He also talked about how IBM has devoted many resources on building enterprise line of business apps using Swift.
Federighi also announced an update to iOS 8, iOS 8.1. This update will provide Apple Pay support, iCloud Photo Library (5GB free, 20GB for 0.99 and tiers up to 1TB), and in a cheeky acknowledgement, he said it will bring back the Camera Roll which was inexplicably omitted in iOS 8.
On to Mac OS X, one of the curios facts that Federighi mention was that Yosemite beta had a user base of 1 million just two days after Microsoft announced that Windows 10 Technical Preview (not really a beta) has a user base of 1 million too, but that is only over a period of 10 days.
Similar to the iOS 8 recap, Federighi rehashed various new features already announced in Yosemite, and then announced that it will be available today. In addition, he announced that an updated iWork, Apple’s free productivity suite, will also be available for free today.
iPad Air 2
Cook came back to talk about the success of the iPad. He said that there are more iPads sold in the first 4 years (225 million) than any other product Apple has sold, ever. It is the #1 tablet in customer satisfaction, usage, education, enterprise, as well as consumer.
Phil Schiller, senior Vice President of worldwide marketing then came on stage to talk about the new iPads. The focus of the iPad Air 2 is on thinness, with it being only 6.1mm thin. It is 18% thinner than the iPad Air which was already one of the thinnest, if not the thinnest, tablet in the market.
There is no air gap in the next-generation Retina display, so the images and text are even sharper now. Apple has also added an anti-reflective coating on the surface, to reduce reflections by 56%.
iPad Air 2 Key Specifications
- New A8X processor with 2nd generation 64-bit architecture
- 40% faster CPU, 2.5x faster GPU.
- New motion co-processor M8
- Tracks motion
- Calibrates sensors
- Barometer included, like the iPhone 6
- New 8MP iSight camera
- 1080P HD video
- First time in an iPad:
- Panoramas up to 43MPixels
- Burst mode
- Slo mo video
- Dual microphones to capture better sound when recording video
- New FaceTime camera:
- Burst selfies
- HDR with single image, so there is no image composition involved
- HDR videos
- Updated image detection
- Faster WiFi: 802.11ac with MIMO delivers up to 886Mbps
- Faster and expanded coverage of LTE with 20 LTE bands
- The most requested feature was adding TouchID to iPad and it is now available
- With TouchID, Apple Pay is now enabled for the iPad, but only for online purchases, not retail stores
iPad Air 2 pricing
Like Apple did with the iPhone 6, the second tier of storage was skipped and bumped up to the next higher tier. So there is no 32GB iPad anymore, and it goes 16GB, 64GB and 128GB.
WiFi only: $499 for 16GB, $599 for 64GB, $699 for 128GB
WiFi + Cellular: $629 for 16GB, $729 for 64GB, $829 for 128GB
iPad mini 3
The iPad mini did not get much stage time, but it’s probably because the only thing “new” in the mini is the TouchID. Other than the TouchID, the mini 3 is much like the mini 2. The pricing:
WiFi only: $399 for 16GB, $499 for 64GB, $599 for 128GB
WiFi + Cellular: $529 for 16GB, $629 for 64GB, $729 for 128GB
Apple is keeping both, the original iPad mini as well as the iPad mini with retina (newly renamed to iPad mini 2) in the lineup.
Pre-orders for the new iPads start on 10/17, and they ship by the end of the next week.
The iMac finally gets a Retina display but Apple has packed their 27″ iMac display with a 5K resolution. That translates to 5120 pixels by 2880 pixels. It is the world’s highest resolution display. This 5K display packs 7x more pixels than HD TV display of 1080P and 67% more pixels than a 4K display. It is also incredibly thin, at only 5mm. Among other things, Apple has made custom components like the timing controller, oxide TFT material, organic passivation technology and power-efficient LEDs for backlight, which results in a computer that uses 30% less energy than the previous iMac.
iMac Key Specifications
- 3.5GHz quad-core Intel Core i5, configurable up to quad-core 4.0GHz Intel Core i7
- 8GB memory, configurable up to 16GB or 32GB
- 1TB Fusion Drive, configurable up to 3TB Fusion Drive, or 256GB/512GB/1TB of Flash storage
- AMD Radeon R9 M290X with 2GB of DDR5 memory, configurable to AMD Radeon R9 M295X with 4GB of DDR5 memory
The iMac with Retina 5K Display ships today for $2499.
Finally, Schiller spent a few minutes talking about what he called “the first Mac for many”, the Mac mini. It is updated with a spec bump across the board, with 4th-generation Intel processor, Intel Iris HD 5000 graphics, PCI-e Flash storage, 802.11ac WiFi and two Thunderbolt 2 ports. It will be sold for $499 now, instead of the earlier model’s price of $599, and it will ship today.
So, that was a lot of stuff Apple announced and is going to take pre-orders for and/or ship. One thing missing conspicuously from the event was Apple TV. Many anticipated some sort of an App Store for the Apple TV but that did not happen.
What did you think of the event and the announcements? Are you going to buy any of the new products?