The Problem with Reviewing the Nokia Lumia 900

Nokia Lumia 900

Nokia Lumia 900 Reviews

Last night (April 3, 2012) the embargo was lifted, and Nokia Lumia 900 reviews started flowing in. At first glance, one would think the reviews were mixed, or even that the device was being slammed. Lots of good words, but bottom line being negative. I went through most of the top reviews, and as you unpeel the onion you see that generally, everyone agrees that this phone definitely has the chops to compete with the top smartphones on other platforms. The issues that have been brought up are actually a problem Nokia and Microsoft will have to tackle somehow. These are, generally speaking, issues faced by techies, but since techies control the message nowadays, it is a situation that needs to be addressed.

First though, the key selling points for the device: fantastic design, great screen (ClearBlack AMOLED), LTE, low price, good camera and a fresh (compared to iOS and its poor clone, Android) operating system. Some reviewers contradicted each other on some of the features (like The Verge’s Josh Topolsky and PC Mag’s Sascha Segan criticizing the camera but Engadget’s Joseph Volpe and PC World’s Ginny Mies claiming it was great and versatile), and of course different reviewers rated the “good” on different levels of the spectrum based on their preferences and experience.

The Problem(s)

However, I saw some of the issues that the reviewers brought up in their reviews, and Nokia and Microsoft both have to be concerned. First is that expectations are sky-high for Nokia. They are known to make excellent devices and after putting all their eggs in the Windows Phone basket, a lot is expected of them. Also, with RIM imploding, there is nobody else to take the 3rd spot behind iOS and Android, so the anticipation is heightened. As a result, even a minor issue will get amplified.