Apple Confirms Acquisition of Locationary

Apple has confirmed its purchase of Locationary, a location data company based out of Toronto. The company uses a crowdsourced platform to gather and provide information on businesses across the globe. This platform goes under the name Saturn. Saturn is used to ensure that information on businesses are completely correct, for instance, if a store is closed for renovation, the platform would know and update said business’s location data.

Apple spokesperson Steve Dowling confirmed the acquisition to All Things D and made the following statement:

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

We will almost definitely see Locationary’s data be used in Apple’s Maps application in iOS and OS X. When introduced in iOS 6, Apple Maps was greeted with some outrage amongst the Apple community due to the fact that it would give incorrect information to users. Hopefully Locationary’s croudsourced information will help Maps be more correct, and ultimately provide a better experience.