After making a wave in the computer peripheral market with their inexpensive but good products, Intex Technologies has now launched its LCD and CRT television range. Intex has already launched their mobile phones and other consumer electronics goods prior to this.
The initial plans are of four LCD television products that are priced in the range of Rs 15,500 to Rs 43,000 and six CRT televisions in the range of Rs 3,900 to Rs 7,200. These prices are very competitive compared to other famous brands in the market. Intex has already launched their LCD and CRT televisions range in southern and northern region of India.
According to Vinayak Kumar Lal, general manager (marketing), Intex Technologies “Intex was undergoing a brand transition from an IT hardware company to a consumer electronics firm. Though we have been product-driven rather than marketing driven so far, we will shortly start a campaign in print and electronic media for our new products.”
The prices of LCDs have gone down a lot from the time of their introduction. Manufacturers have understood the consumers need for low priced LCDs, and are launching LCDs carrying a low price tag. HP will soon be launching three new LCDs carrying an extremely low price tag. The LCDs will be available in sizes of 20 inch, 21.5 inch and 23 inch. The 20 inch S2031 LCD will have a contrast ratio of 1000:1, along with a VGA and a DVI-D connector.
The LCD has a response time of 5ms and it has a resolution of 1600×900. The S2031 LCD will also use a two-lamp panel instead of the usual four-lamp one to reduce the power consumption. The other two LCDs the S2231 and the S2331 are of 21.5 inch and 23 inch respectively. Both the LCDs have a resolution of 1080p (1920*1080). Like the S2031, the S2231 and S2331 LCDs have a contrast ratio of 1000:1, and feature the VGA and DVI-D ports. The response time of both the LCDs is 5ms.
The S2031 LCD is expected to cost $150, while the S2231 and S2331 will cost $190 and $220 respectively. All the three LCDs are expected to go on sale from May 16th.