Lala May Offer Streaming Videos Instead Of Music

When Apple bought Lala late last year, the  consensus  was that Apple will launch a web version of iTunes that will allow users to stream music from the cloud and access it from any internet-enabled device. However, it seems like everybody thought of that but Apple. According to many music labels, Apple still hasn’t secured rights to do that and Apple has been debriefing that if a cloud-based version of iTunes is indeed launched it would be very “modest in scope”.

On the other hand,  rumors  are floating around that Apple has a team working on video streaming services for quite a while now and plans to offer streaming of TV shows and movies from Lala. While nothing is certain yet, the fact that Apple is building a $1 Billion data center in North Carolina supports the fact that Apple is gearing up its infrastructure to offer some serious streaming services.

However, it is also important to note that Apple cannot let go of such a huge market in which Google is almost ready to enter. It is strongly believed that Google will launch its music streaming service pretty soon and without the stringent requirement of a native app like iTunes, Google’s music service can do very well specially with the given growth of Android users.

So, even though there is a lot of speculation around iTunes or Apple’s video streaming service, like every other Apple product, there is nothing conclusive yet and probably won’t be till the actual day of launch.

Google Earning More From Music Lovers? Amazon?

I have a very good ear for music, and listen to it quite often. However, more often than not I listen to it online on YouTube and have several playlists there. As always, I use Google to search YouTube, as it is mostly the first result for my song search, however, that has now changed.

Take a look at the screenshot below.

Google Making Money From Music Lovers

As you can see, Google has now replaced YouTube with Amazon links and links from Lala, for which they have a deal with for Google Music search.

And where are the YouTube results, well they are there alright, but not on the first scroll. Understandably, Google would want to make more revenue off searches, but I would rather like to see YouTube back on top rather than having to scroll down to find it.

What do you think?