Religion sells and Airtel knows it. Bharti Airtel has introduced a new VAS (value added service) called Live Aarti, which offers daily live pujas and aartis directly from the shrines.
At the moment, Airtel is offering live Pujas and Aartis from Tirupati Balaji, Sidhi Vinayak, Shirdi Sai Baba and Bangla Sahib. More shrines including Golden Temple, Vaishno Devi, Kashi Vishawanath, Har Ki Podi, Nathdwara, Patna Sahib Gurudwara, and Puri Jagannath will be added in the near future.
Announcing the launch of the service, Mr. Shireesh Joshi, Director-Marketing, Mobile Services, Bharti Airtel said, Airtel continues to innovate and bridge barriers through technology. Airtel Live Aarti is yet another initiative in this direction. Devotees across India can now listen to Aartis – LIVE from some of the holiest places of worship in India. This is a great demonstration of how technology can bridge physical distances and bringing experiences emotional and spiritual on the mobile at the click of a button.
The Live Aarti VAS comes with a one-time subscription fee of Rs. 5 and a daily charge of Rs. 2 per shrine. To subscribe you need to just call 55200 (Tirupati Balaji and Sidhi Vinayak), 55205 (Bangla Sahib) or 55222 (Shirdi Sai Baba) from your Airtel mobile phones.