Whether it’s a basic mobile phone, a feature phone, or a smartphone, every new handset creates an opportunity for an advertiser to pitch or market a brand. Does Google have a better plan, or does Apple?

Apple has hired a former Yahoo executive to join the iAd team

Millennial Media, the second largest player in the mobile advertising market after Google’s Admob, has just filed to go public in 2012. It aims to raise $75 million.

Apple has hired an Adobe executive to run its iAd program