All Things D reports that Apple has boosted its iAd mobile advertising team with the hire of Jessica Jensen. Jensen is a former Yahoo executive.
Her departure was confirmed from Yahoo to Kara Swisher of All Things D. Citing anonymous sources, she added that Jensen is taking a Job at Apple.
In the iAd division, Jensen will work under Todd Teresi, a former Yahoo and Adobe advertising executive. A few months ago, we reported that Teresi was hired by Apple earlier this year. He replaced the position vacated by Andy Miller, who left the company in August 2011.
At Yahoo, Jensen was in charge of Yahoo’s women-oriented site, Shine. She also lead the company’s lifestyles and health content businesses.
Apple is reportedly revamping its iAd service. Recently, the company has made a reduction of the minimum campaign amount, an increase in developer revenue share to 70 percent, and adjustments to iAd’s fees.
Millennial Media, the second largest player in the mobile advertising market after Google’s Admob, has just filed its S-1 documents. It will likely go public in 2012, and plans to raise around $75 million at a valuation of $700 million to $1 billion.
Millennial Media S-1 Filing – SEC
It competes primarily with Google’s Admob and Apple’s iAd mobile advertising network. It has been steadily increasing its market share in the past quarters, and with the capital raised in the IPO, it will be in a better position to compete with the two giants.
“That’s a momentous step for Millennial. It will give them the money to compete on a more equal footing with Google, and potentially expand internationally. It’ll allow Millennial Media to expand its market share and it would probably be at the expense of Apple,” said Karsten Weide, program vice president at research firm IDC.
Its revenues were around $48 million in 2010, and almost $70 million in the first three quarters of 2011. It hasn’t yet made a profit, but seems to be on track to generate a few million dollars in profit in 2012.
Apple recently brought on Adobe executive Todd Teresi to lead its iAd business, which has been faltering since Apple acquired Quattro. It stands third after Google and Millennial Media in terms of market share.
Two years ago, Apple introduced iAds, which is Apple’s mobile advertising platform for its iPhone, iPod touch, and iPhone line of mobile devices. Last year, it was reported that Andy Miller, the former founder and CEO of Quattro Wireless who was the vice president of mobile advertising and head of the iAd program at Apple, left the company. Since then, Apple has been looking for a replacement for the executive.
Today, Bloomberg‘s Adam Satariano reports that Apple has hired Adobe executive Todd Teresi to lead its iAd mobile advertising unit. According to the report, he has been lured away from his position, VP and GM of Media Solutions at Adobe to take place of former Apple Vice President of Mobile Advertising, Andy Miller, who left in August 2011. Teresi will be a key player in Apple’s online marketing presence when he takes over the iAd division. According to his LinkedIn profile, Teresi worked his way through many management positions at Yahoo! including Senior Vice President, and served as Chief Financial Officer at Quantacast before taking his most recent job at Adobe.
Before Teresi, Eddy Cue has been temporarily overseeing the iAd division at Apple.