HTC has been having a hard time competing with Samsung and Apple in the mobile phone industry. The Taiwanese maker has consistently failed to come up with hero devices and has been diluting its brand by releasing too many devices, even though it promised otherwise.
However, it looks like things are changing for good for the company with the launch of the HTC J Butterfly in Japan. The Butterfly is the first Android smartphone to pack in a whopping 5-inch 1080p display. Other specs of the handset are top-notch as well including a quad-core Snapdragon Krait processor clocked at 1.5GHz, 8MP camera, and LTE.
HTC’s CEO, Peter Chou, commented that the J Butterfly has a huge demand in Japan and that the Taiwanese maker is working on making additional units of the handset available by December end.
“Based on our initial feedback, the phone has become very popular in Japan and we have been endeavoring to boost our shipments” said HTC’s CEO, Peter Chou.
The company also commented on its 2013 line-up of devices and stated that it is aiming to extend the life span of its flagship devices, whilst expanding the companies reach in the budget segment.
While Samsung and Apple will still continue to dominate the mobile industry for the foreseeable future, HTC might just bounce back and start making considerable amount of profit by the end of 2013.
It was already rumored that the Taiwanese mobile phone maker is planning to launch a 5 inch phablet, similar to the Samsung’s Galaxy Note family of smartphones. Today, HTC finally went ahead and announced the new HTC J Butterfly smartphone in Japan. As expected, this device comes with a large 5 inch 1080p display along with 1.5 GHz quad-core processor, 2 GB RAM and a disappointing battery.
HTC J Butterfly will be exclusively available for the KKDI subscribers in Japan. You will have to wait for a couple of months to get your hands-on this device since HTC is planning to release the company’s first phone-tablet hybrid device at the end of this year. HTC is also expected to launch a similar smartphone in other major markets.
HTC J Butterfly features a 5 inch Super LCD 3 display, sporting a resolution of 1920 x 1080 pixels, 1.5 GHz quad-core Qualcomm S4 Pro processor, Android 4.1 (Jelly Bean) Operating System, 8 megapixel rear-facing camera, 2 megapixel front-facing camera, 3.5 mm headset jack, Google Play Store, 2 GB RAM, 16 GB internal memory, 4G LTE connectivity, NFC (Near Field Communication), HDMI-out, Bluetooth 4.0, DLNA and 2020 mAh battery. This handset measures 143 x 71 x 9.1 mm and weighs 140g.
HTC J Butterfly is also a dust-proof and waterproof smartphone. This handset will be available in red, black and white colors. The price of this device will be announced in the coming weeks,