Loewe Debuts in India with Soundbox

Loewe, the premier home entertainment systems brand from Germany, has launched Soundbox in India. The device has been brought to the market by NavShiv India Retail Private Limited, the official distribution partners for Loewe in India.


Soundbox offers an impressive surround experience and Loewe claims it to be the technologically most advanced and customizable audio device in India. The sleek digital stereo amplifier cum speakers comes with a customizable surface in vibrant colors as well as metallic and high gloss chrome finish. Soundbox allows you to play music with an iPhone or any other MP3 player, from the radio or a CD, or any source via the USB or Aux-In port. The top panel features an iPhone/iPod dock and an integrated CD drive with slot-in mechanism. The device comes with a Loewe Assist remote that not only works with Soundbox but other Loewe televisions and playback devices as well.

The brand Loewe comes with the promise of best in German technology which perfectly blends top of line technology with elegant style. The Soundbox caters to the personal and social musical beats of its customers. The sleek and stylish device comes with a changeable skin that adds to the fun of the play and play device.

– Naveen Rao, CEO, Navshiv Retail Pvt Ltd

While the stylish device makes for a great luxury gadget device and ideal for house parties, the price is a little steep at INR 49,000. It is, however, an elegant accessory for your living room and seamlessly plays music without the hassles of a complex setup or a bunch of cables.

Google’s Foray into Home-entertainment

Google is attempting to reach out to its billion users from within their own private spaces. What better way to do it than plan a wireless  system for streaming music? This is Google into the hardware consumer market. Note well that Google has not officially confirmed this. The WSJ has made these claims.  Techie-Buzz has broken it to you as it happened. This seems probable given that Google showcased “Project Tungsten” last year. Plus, check out an application to test a device made by Google at the  US Federal Communications Commission here. Google welcomed Simon Prakash, the senior director of product integrity at Apple, increasing speculation about its move into home entertainment.

Currently, Google has been focused on providing software solutions via its Android operating system. Now it seems to be on the path of delivering “power” to the people, by providing options to enhance current devices that allow users to “control” their environment. Cut a long story short, this looks familiarly like NFC (Near Field Communication) with your smart phone being your magic wand.

With its purchase of Motorola’s Mobility Inc, Google looks to cement its position in the consumer hardware business. The battle lines have clearly been drawn between Apple and Google. Hopefully, this translates into a better range of products and prices for consumers. Moving into this sector has been something of a long-standing dream for Google, with the entertainment device apparently being under development for several years. It looks like Google dreams of an Android-controlled world, where every convenience can be brought to you using your Android smart phone. Android@Home does look like fun.

Google has an online repository on music.google.com where you have a wide selection of music to choose from. Although it has a good interface overall, it could do with some tweaking. It competes with iTunes Match from Apple and Cloud Player from Amazon. Plus, there is Project Tungsten for the NFC angle of controlling entertainment at home. Motorola will bring with it extensive experience and know-how on personal entertainment devices. Though these companies seem to be in different sectors, they are in the businesses that make them strategic partners. The business of consumer satisfaction has moved on from profits into something more consumer-centric.

According to the WSJ, the Sonos co-founder Tom Cullen, commented on Google’s interest in the home-audio hardware value of $8 billion,

 “I’d be stunned if they actually thought it was worth it, because it’s peanuts for them,” Mr. Cullen said. Google generated about $38 billion in revenue last year”.

Strange indeed, but then again, how much was the portable music sector worth before Apple brought in the iPods and revolutionized it? I am just wondering when Google is going to turn its eyes onto gaming.