Facebook introduced the Graph Search earlier this week, which provides a new way to search for information on the social network. Many online businesses are questioning and wondering how they can use the new tool effectively. Facebook has provided an in-depth explanation about what businesses should be doing with Graph Search.

Facebook has an addition to its existing two pillars of Timeline and the Social Graph. It has announced its third pillar called the Graph Search. Is it the biggest sign that it is taking on search giant Google?