Google has been playing around with its search results and the lives of several webmasters as well with their updates dubbed “Google Panda”. However, it looks like the reign of Google Panda is now over and it has been taken over by a new bird; “Google Penguin”.

This algorithmic update, as you might know, was designed to target content farms and spam sites but the real scenario was very different from theoretical goals. Here is an analysis of how Google Panda reshaped our content curation strategy and the best practices in a post Panda world.

Google has confirmed that a new Panda update was rolled out in the last week of February, 2012. Along with 40 improvements pushed to the filter, it is expected that this update will have a lasting impact on sites who practice unethical link building