Google has been taking privacy issues quite seriously these days. One of the biggest issues users face while visiting websites is that their visit are tracked back and stored, and Google itself leads the pack in web analytics tracking with their own Google Analytics software.
However, starting today, paranoid users who do not want their information to be collected by Google Analytics will be able to do so by installing a browser add-on, available for Firefox, Google Chrome and Internet Explorer.
Once a user install this add-on the information from their visit on any site that uses Google Analytics to track users will not be tracked. Whether this is a good move or not is beyond me, as webmasters often use analytics data to track how many users are visiting a site or a post and plan things accordingly.
If every user out there starts installing the add-on Google Analytics in itself would become redundant, however, as a webmaster I can say that usually no one looks at personally identifiable information available through the web statistics program and many are only interested in tracking hits and so on.
What do you think about this move from Google? Does it make sense to you?
More info at the official Google Policy blog.
Google Analytics is probably the most commonly used tool to monitor traffic on a website. However, it provides a lot of information to a web master that users may consider a breach of their privacy. For all those privacy-lovers, Google just announced its plan to let users opt-out of the Analytics.
This will be done through a browser based add-on or plugin and will prevent every website with Google Analytics from tracking the user. This move will definitely bring Google some much needed PR after the Google Buzz privacy fiasco. However, the number of users who will realize this and actually go through the pains of installing an add-on to opt-out will be so insignificant that it will make almost no difference to over all stats. Hence, a win-win situation for Google. The plugin is expected to be launched within the next few weeks.
This will also make Google stand out from all other analytic software unless they jump on the idea quickly enough.
Want to track outbound links from your blog? Use WordPress? Use Google Analytics? Checkout this post I wrote on WLTC, which details how you can track outbound traffic when you are using a WordPress install and have Google Analytics as your tracking software.
You will see outbound statistics as you see in the screenshot above. Enjoy.
If you run Google Analytics on more than one websites, it gets a little time-consuming to go into each website’s profile to check the reports. Now this can be made easy using an application called Trakkboard.
Trakkboard is a desktop application that has been built using Google Analytics API. It allows a user to manage multiple Google Analytics profiles from a single screen. For example, if you are mostly interested in just the unique visitors to all your websites, you can set up a view where Trakkboard pulls Unique Visitors data from all your Google Analytics profiles and show them to you in the same view.
Trakkboard will also refresh the data in all the widgets after a certain interval. You can choose from up to 15 different widgets to setup your customized report. The application is totally free and is available in English, Spanish and German languages.
Overall, Trakkboard is a great application that will save users a lot of time when managing multiple Google Analytics profiles. It is simple to setup and the ability to create a customized view from different profiles adds a lot of value.
Piwik is free and opensource website analytics tool that you can install on a server (just like you would install WordPress or any script). Piwik is based on php and mysql and gives out real time reports.
Although a lot of people use Google Analytics, it depends on what your needs are. Google Analytics is easy to setup, Piwik gives real time data and a whole lot of flexibility.
If you know Php, you can also edit the files to enhance and modify the interface or reporting in any way you want. And since Piwik is installed on your own server (we recommend you install it on a subdomain, like analytics.example.com), there are no requests for external files. This also makes Piwik a lightweight alternative to Google Analytics.
Analytical widgets can be added and removed easily. Outcomes can be presented as bar graphs, pie charts, or plain text. And another great feature that is included in Piwik is embeddable charts. Take some code, put it on your website and there you have a live web analytical chart embedded on your website.
Piwik also has an interesting API that lets users build applications on this platform. The API makes possible a Desktop application that reports analytics data straight to your desktop.
Piwik is a product by OpenX and was previously known as phpMyVisites.
Check out an Online Demo of Piwik | Download Piwik | Installation Instructions
The Google Analytics team has just released a new API, allowing developers to take the analytics data and create customized applications from them, this news is pretty exciting, since having a desktop tool to keep track of Google analytics, can save publishers a lot of time.
If you are looking for a free tool to monitor Google analytics from your desktop, a tool called Polaris can come to good use.
Continue reading Google Analytics For Desktops
Google Analytics, one of the most popular and free website statistics service will be rolling out a major upgrade today. The AdSense blog has also posted some screenshots which show the new integration module for AdSense and Google Analytics.
Continue reading Google Analytics To Get Major Upgrade, Including AdSense Integration
Google Analytics is one of the best and widely used analytics tool. In addition to it being free it also has lots of features. The annoying factor with Google Analytics is that whenever you login it shows you the analytics for the past 30 days and not the current day.
There is a workaround to viewing the data for the current day using a bookmarklet.
Continue reading View Google Analytics For Current Day