Adsense Team Finally Disclose Revenue Shared With Adsense Publishers

Until today, no one had even a wild guess on how much revenue the Adsense team shares with it’s publishers. Today the Adsense team announced the exact percentage of revenue shared among Adsense publishers.

Among the most popular Adsense products are Adsense for content and Adsense for search. Adsense for content publishers earn 68% of the revenue made on their websites. This means, the Adsense team pays you 68% of the total money that they collect from the respective Adwords advertisers whose advertisements appear in your websites.

The revenue shared with Adsense for search is however on a lower number. Adsense pays you 51 % of the total revenue earned from the search ads that appear in your websites. The Google Adsense program started way back in 2003 and the revenue share has been the same from the start.

Google has not revealed how much revenue it shares for other Adsense products. This include Adsense for feeds, Adsense for domains, Adsense for mobile content etc. Google says that the revenue they keep is used to compensate for Google’s costs for continued investment of the Adsense program, for further development and for building features and products that improve the overall “Money making” experience.

I think Adsense is the only network which has shared this kind of information. Do you think   68% is okay or should Google share more revenue with Adsense publishers? Share your thoughts in the comments section.

Google is NOT Reducing Share of AdSense Publishers

Google does not disclose the percentage of revenue that it shares with AdSense publishers. However, Amit Agarwal from Digital Inspiration has come with some clever arithmetic to deduce the revenue share being offered by Google.


Digital Inspiration based its calculations on the quarterly earnings report released by Google. The report has two sections – Google Network Revenues and Traffic Acquisition Costs. While the former reflects the amount Google earned from AdSense, the later tells us how much it paid to AdSense publishers. Digital Inspiration used this information to calculate the percentage share paid by Google to publishers. The share has decreased from 75.0% in Q1 2009 to 72.1% in Q4 2009. If true, this is indeed a worrying trend for publishers. However, the problem is that there is a big hole in this logic.


There is a logical explanation to the declining revenue share, which does not involve “Google is becoming evil”. Google does not completely rely on publishers for eyeballs. AdSense ads are displayed in several major Google initiatives including Google Search, YouTube and Gmail. Obviously, the traffic acquisition cost associated with in-house page views is zero, since Google would be paying itself.

Over the past year, Google has managed to steadily increase page views to various Google projects. Because of this, Google’s reliance on publishers has decreased. Publicly available stats also back this up. For example, YouTube crossed 1 billion page views per day in October 2009.

Rise of YouTube (via Compete)

With Google aggressively expanding its portfolio, traffic acquisitions cost’s percentage will continue to decline. We are not claiming that Google isn’t reducing the AdSense revenue share. We simply believe that we don’t have sufficient data to come to any conclusions.

Google AdSense Tip: Disable Image Ads

It has been a long time since I did a huge list of useful tips and tricks to increase your AdSense income. Though it has been over a year since that post, I have posted more useful information under the category, so you might want to check that out too.


As always sharing tips with webmasters is something I like to do. Here is another tip to get more click through and better income in Google AdSense.

Disable Image Ads in Google AdSense

Yes, you heard it right. From my experience I have seen image ads perform poorly when compared to text ads. And I am speaking based on my experiments.

In my AdSense experiment, I rotated between two sets of ads. The first one was a image only ad and the second one was a text only ad. The ads were rotated on a 50-50% basis. I ran the entire test for a week on several sites and saw that Image ads had a 0.5% click through rate, whereas text ads had a 4% click through rate.

Earnings were slightly better on the image only ads, but the lack of clicks are a definite dampener.

Reasoning to do Away with Image Ads

There might be several reasons, but I will stick to few important ones. Most of your posts contain images in some form or another, when you run image ads, they look like a part of your actual post instead of information that a user would find useful, within the scope of your article.

In addition to that, when you use image ads, there is a 25% lesser chance that a user will click on it, when you compare it to the 4 links a usual premium Google AdSense unit displays on your blog.

Image Ads can be Misleading

Quite sometime back, I had posted about some misleading ads by Google AdSense. I have been having several personal email conversations with both Google AdSense and Google web spam team members since then, with regards to both the quality of image ads and misleading information provided by the ads.


Thanks to the quick responses from the Google team, most of the issues are resolved, however, there are times when some image ads can contradict what you write, so keep your eyes open and check for them.


You can always disable certain ads that you don’t approve of, make good use of that feature. To disable certain URLs from advertising on your website, go to AdSense Setupand click on Competitive Ad Filter. Scroll down and enter the URL of the site you want to block from advertising on your website.

How to Disable Image Ads In Google AdSense

While creating a new ad or editing a existing one, select Text ads onlyfrom the drop down list for Format.


If you are editing a old ad, it should take around 10 minutes for the changes to take effect. Don’t forget to play around with the fonts and font size of the ads.

Image Ads Alternatives

If you do plan to run image or banner ads on your website, try to use a CPM based network like Tribal Fusion or Burst Media, which pay you a CPM on 1000 impressions. If you have a blog which gets good traffic, these networks will be able to offer you with better CPMs than AdSense.

What works for Me, Might not work for You

Well, to state a fact, you will get millions of tips to optimize your income on the Internet. Don’t take them at face value. What works for someone, may not work out for you. The best way to actually optimize your income is to experiment and come up with the best strategy that works for you.

I have based this tip on a exclusive experiment I ran on several blogs, and have seen ads perform much better. So don’t hesitate to experiment, rather than just going by what someone says.

And don’t forget to read the earlier post on some really good tips to optimize Google AdSense income. We have tons of other to help you out with your website too.

Google AdSense To Update Default Font Face

Quite recently the team rolled out new changes that allowed you to control the font sizes and fonts for the ads, however by default Google started applying medium font sizes by default.

In another announcement today the AdSense team has decided to change the default font face that will be used for displaying ads, currently most of the ads are displayed using Arial and Verdana, the new default font faces for ads will be as follows;

Arial: 728×90, 336×280, 120×600, 120×240
Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150
Times New Roman: 200×200

If you are not happy with the default font face you can change it by editing the ads.

Default font faces to be updated [Official Google AdSense Blog]

Have User Generated Content? Here is What Can Get Your Banned From AdSense? [AdSense Policy Updates]

User Generated Content or UGC is the norm of the day, there are some sites like the Fail Blog and other’s that solely run on user generated content, and blogs like Techie Buzz, where user comments constitute user generated content.

is a big revenue stream for everyone including UGC blogs and regular blogs, however un-moderated UGC may not always be safe for work and may include nudity or links to blogs related to them or for that matter spam blogs.

The Inside AdSense blog posted a few guidelines for User Generated Content, however here is a glaring note on what can get you surely banned from AdSense solely based on user generated content.

As a quick note before we head into the tips, remember that inappropriate content can come in many forms — images, forum posts, comments, links, and so on. For example, adult content isn’t only limited to pornographic images; it can also be sexually explicit forum posts or spam bot comments with links to adult sites, which aren’t permitted by our policies.

So if you run a user generated site, or allow comments on your blog, make sure you follow the above guidelines to the core.

All is not lost for such blogs or websites, you can clearly have a category marked as adult and add those stories there, however you cannot place AdSense codes on those category pages. AdSense policies also bars users from adding AdSense code on adult sites, so if you have a site that only caters to adult content,we highly advise you not to use AdSense on those sites.

Here are some general prevention tips published by the Inside AdSense blog.

  1. Publish clear content guidelines and policies that your users will have to accept and adhere to in order to sign up and use your site’s services.
  2. If you own a photo or video sharing site where users are permitted to upload adult or other non-compliant content, clearly structure your content to avoid placing your ad code in sections/categories containing this type of content. The same idea could also be easily applied to online stores with adult sections or to classifieds sites which offer adult dating classifieds.
  3. Ask users to tag their inappropriate content (e.g. sexually suggestive pictures or videos) as being non family-safe. This can help you perform human evaluations of potentially inappropriate content for AdSense ads. You can also try installing keyword filters for content related to adult topics, violence, or drugs, for instance. While we’re unable to provide you with details about setting up these filters for your site, we recommend searching for terms such as “keyword filtering” or “content filtering” on
  4. Implement spambot protection for your comment forms, forums, and guest books. If you need more information on this topic, try a Google search for “spambot protection”.

There are several other things you should be careful for, but yes moderation is very important so make sure you moderate those blog comments and check the links of commentators before approving them.

Tips for maintaining an AdSense-friendly site with user-generated content [Inside AdSense Blog]

Change Fonts and Font Size Of Google AdSense Ads

Quite sometime back we had written about to increase your Google AdSense income, in that post we had stressed about placements and experimenting with colors for your ads.


However there are a lot of new features rolled out by , some of which include the change in default font size, ability to choose your own font size for AdSense ads and the ability to change the font for your the ads.

These changes go a long way in how you can optimize your ads to generate more clicks, once again experimenting with different formats is the key to getting more revenue, even if something performs good for you, don’t hesitate to try and change things around and see how it works out.

If you want a more detailed description on using AdSense, don’t forget to read our earlier guide for Optimizing and Increasing Google AdSense Revenue.

Google AdSense Discontinues Video Units

has just intimated publishers that they will not longer be support video unit ads starting May 1st.

The reason for removing support for video units was given as lack of performance, though I haven’t personally tried out Google AdSense video units, if you have tried it out on your website, do give me your feedback on how it has worked out for you.

Continue reading Google AdSense Discontinues Video Units

New Google AdSense Format Allows Users To Search Advertisers

Just came across a new format in the wild, while testing some theme changes with Techie Buzz.

The new format basically displays links like search results from the advertiser website, and provides users with a search box to search for more solutions from the advertisers.

While this is a innovative format, I did not actually test searching the search box, since I do not want to violate Google AdSense terms on clicking on one’s own ads.

Google AdSense Ads With Search Forms

However this format is definitely something different and means that Google AdSense team is innovating with a new format, however there are lot of questions to be answered here.

  1. Will Google pay publishers if a user searches for content.
  2. Google overrode my AdSense style by adding a border to the AdSense block, is Google right at doing this?
  3. Would a user think that they are actually interacting with the current site instead of thinking they are using Google?

What do you think about this? Do you think this format will work out for publishers or act negatively.

How To Get AdSense Reports Through Email?

team has announced a new feature, where users can get AdSense reports as a email, the, you can setup to receive email reports for multiple email addresses.

To setup email reports for your AdSense account, follow the simple steps listed below.

Step 1: Login to you Google AdSense account.

Continue reading How To Get AdSense Reports Through Email?

Google Asking AdSense Publishers To Change Site Privacy Policy

Was surprised today when I got a email from the team asking publishers to update their websites privacy policy and include the use of interest-based advertising. The email took me by surprise, because never in the past have any advertisers asked users to update their privacy policies.

The changes are related to the DoubleClick DART cookies, that will stored on users computers who visit websites displaying Google AdSense ads. The email asks users to update their privacy policy before April 8th 2009.

Continue reading Google Asking AdSense Publishers To Change Site Privacy Policy