Google AdSense is one of the biggest ad platforms in the world. It is used by millions of users to place advertisements on their websites and earn money from clicks. However, not everyone earns a lot of money from AdSense and the problem may not be with the website you have, but it may be how and where you place your ads on the website.
If you are seeing a lesser click through for your websites or blogs, Google has come up with some really good tips which will help you earn more from your website.
These tips come from Google themselves who might very well now which kind of placements work and which don’t, so you might want to take a look at some of these placements and work on them to increase your earnings. Here are some of the tips and placements summarized for blogs, news sites, forums, game sites and classified sites.
Google AdSense Placement Tips for Blog Homepage
Google suggests placing a large 728×90 leaderboard image ad on the home page above the fold for placement targeting. In addition to that they also suggest putting a 728×90 leaderboard ad unit in the middle of the page or at the end of the page.
In addition to that, Google suggests placing a 160×600 wide skyscraper in the sidebar of the post below your site navigation. Of course not all websites will have a design like the one above, so you will have to change certain things to find the best placement.
If you have a wider sidebar Google suggests that you place 2 300×250 ads in the sidebar of your blog as shown in the illustration above.
Google AdSense Placement Tips for Blog Content/Article Pages
The ad placements for the home page and single article pages should be different. According to Google, AdSense ad units should be placed to the left of the content and should be wrapped around the text. You should also leave a gap of 10 pixels between the content and the ad units.
You can also place the ad unit to the right of the content, but Google suggests that left side ads work better. In addition to the the top ad you can also place another large unit below the article and in the sidebar depending on how large your sidebar is.
Overall, these placements are pretty standard and most of the blogs follow these. One thing I noticed is that Google hasn’t suggested placing ads in between the content, so it might not be working as well.
I’ll be following up this post with more ad placements for Forums, news sites, game sites and classified websites in future posts.