Best Google AdSense Placements for Blogs/Websites

is one of the biggest ad platforms in the world. It is used by millions of users to place advertisements on their websites and earn money from clicks. However, not everyone earns a lot of money from AdSense and the problem may not be with the website you have, but it may be how and where you place your ads on the website.

If you are seeing a lesser click through for your websites or blogs, Google has come up with some really good tips which will help you earn more from your website.

Also Read: Useful Tips and Tricks To Grow Your AdSense Income

These tips come from Google themselves who might very well now which kind of placements work and which don’t, so you might want to take a look at some of these placements and work on them to increase your earnings. Here are some of the tips and placements summarized for blogs, news sites, forums, game sites and classified sites.

Google AdSense Placement Tips for Blog Homepage

Google AdSense Best Placement Blog HomepageGoogle AdSense Best Placement Blog Homepage Large Sidebar

Google suggests placing a large 728×90 leaderboard image ad on the home page above the fold for placement targeting. In addition to that they also suggest putting a 728×90 leaderboard ad unit in the middle of the page or at the end of the page.

In addition to that, Google suggests placing a 160×600 wide skyscraper in the sidebar of the post below your site navigation. Of course not all websites will have a design like the one above, so you will have to change certain things to find the best placement.

If you have a wider sidebar Google suggests that you place 2 300×250 ads in the sidebar of your blog as shown in the illustration above.

Google AdSense Placement Tips for Blog Content/Article Pages

Google AdSense Best Placement Blog ArticleGoogle AdSense Best Placement Blog Article Large

The ad placements for the home page and single article pages should be different. According to Google, AdSense ad units should be placed  to the left of the content and should be wrapped around the text. You should also leave a gap of 10 pixels between the content and the ad units.

You can also place the ad unit to the right of the content, but Google suggests that left side ads work better. In addition to the the top ad you can also place another large unit below the article and in the sidebar depending on how large your sidebar is.

Overall, these placements are pretty standard and most of the blogs follow these. One thing I noticed is that Google hasn’t suggested placing ads in between the content, so it might not be working as well.

I’ll be following up this post with more ad placements for Forums, news sites, game sites and classified websites in future posts.

Facebook Bans Google Adsense in Facebook Apps

Earlier this week, Facebook announced that it will be allowing only a select list of advertising networks on Apps on Facebook.com. Only those advertisers who agree to not use user data and have signed the platform terms for ad providers will be allowed to advertise on Facebook.

Here’s the list of approved ad networks. Unsurprisingly, Google Adsense is not to be found on it. Google and Facebook have been at loggerheads over user data sharing, with Google often calling Facebook a walled garden. With these platform policies, Facebook has ensured that no ad provider is able to access user data through any application.

The official statement says that “We will begin enforcing this policy on 2/28, which should provide you and other developers the time required to switch ad providers or to help us sign terms with the ad providers you may be using. We will continue to add other ad providers in the coming weeks. If your ad provider is not on this list, we encourage you to contact them to determine if they are planning on signing our terms.”

Somehow I doubt that Google Adsense is going to make it on the list. Unless, of course, Google agrees to those policies, which I don’t suppose it will.

via Facebook

Google AdSense Now Sending Payment Email Notifications

If you are a publisher here is something that will help you track when payments are issued. Google has started to send out payment sent email notifications to users.

Google AdSense Logo

The new payment notification emails from AdSense tells a publisher that a payment has been sent out, however, it does not contain the amount that you earned through the month, so you will still have to login to your Google AdSense account to check on the payment details.

Also, there is no opt-out from receiving payment notifications since it is a mandatory email service announcement. Hopefully, this will help busy publishers to track when their payments have been sent without having to login in to Google AdSense, the email notice that was sent out is added below.

You’ve been issued a payment from Google AdSense

Hello Keith Dsouza,

Please note that we’ve recently issued a payment to you for your AdSense earnings. Your payment represents the total of your finalized earnings accumulated through the end of last month.

For more information, please log into your account and visit your Payments page. Depending on your form of payment, you may also be able to find a reference number there to track or pick up your payment.

Remember, EFT is our recommended form of payment because it is faster and more reliable. For more information, please visit the following link: "How do I sign up for Electronic Funds Transfer?"

Congratulations! We hope you receive your payment soon.

Sincerely,
The Google AdSense Team

© 2010 Google

Email Preferences: You have received this mandatory email service announcement to update you about important changes to your Google AdSense account.

Did you receive an email update about payments being sent out? What do you think about this new email notification? Do let me know through your comments.

View Google AdSense Earnings for Different Geo-locations/Countries

is no doubt one of the biggest ad networks which is used by millions of websites. Google AdSense’s reports are real-time and provide a comprehensive view of the impressions and number of clicks a website generates. However, one important thing missing in Google AdSense is geo-location based reporting which will help a webmaster to know how AdSense performs in different countries.

Don’t Miss: Useful Tips and Tricks To Grow Your AdSense Income

In my experience, knowing country wise performance of advertising networks has helped me to replace certain ads in certain countries with higher performing ones, thus helping me increase my revenues. I do that using Google DFP, for which I am writing a guide, you might want to know the benefits of using Google DFP too.

Coming back to the topic, is there a way to find AdSense performance based on geo-location? Yes, there is, using Google Analytics. Before you use this trick, there are two requisites:

  1. You have to use Google Analytics for your site. If you don’t sign up here.
  2. You have to link your Google Analytics and Google AdSense accounts. If you don’t know how, read this help forum topic.

If you fulfill both of these requirements, dive straight into knowing the performance of Google AdSense based on geo-location below. If not, you will have to wait a few days before you can start seeing this data.

Google Analytics Map Overlay

To see how AdSense is performing in any country, head over to your analytics account and view the analytics for the site you want to get this data for. Click on the “Visitors” link in the right hand side and then click on the “Map Overlay” link.

Google Analytics Country Breakup

On the Map Overlay page, scroll down till you see links for the countries and click on the country you want to see the AdSense performance for. Once you do that, you will see a city/region wise breakup for that particular country.

change_google_analytics_country_dimension

In the country view, click on the “None” dimension link and select any of the dimensions from the available list. You can click on any one of them. Once you do that a new report will load based on that dimension.

On this page, you will now see an additional tab which displays the AdSense revenue for that particular geo-location or country to you. This data might be an estimate but it does provide you with a way to check on how AdSense is performing in a particular country, city or region.

Google Analytics Country AdSense Revenue

With this data in hand, you can easily replace Google AdSense units with higher performing ones in those countries. Of course, everything is trial and error so you have to make your own judgments here. However, hopefully this guide should help you target your ads better and maximize your revenues.

AdSense Desktop Reporting/Notifier

Millions of publishers use on their websites. The service is one of the most popular ways of monetizing your inventory. However, spending time everyday to visit the website to view your earnings can be tedious if you do tons of other things too.

AdSense Desktop Notifier

In the past I had written about several tools which would allow you to view your Google AdSense earnings on your desktop, however, most of them have stopped working or have not been updated in quite sometime.

Also Read: Useful Tips and Tricks To Grow Your AdSense Income

I personally do use a tool which allows me to track Google AdSense earnings on the desktop and it is called SysSense. SysSense provides you with a view of your AdSense reports with a handy tooltip and also sits in your taskbar so that you can view your AdSense earnings whenever you want.

In addition to that, you can also see in-depth reports of your Google AdSense earnings using the SysSense Reports tool. Overall, this is a definite must-have software for any webmaster who wants to keep a quick eye on their AdSense earnings, without having to fire up a browser.

Update: Also See How To Track Google AdSense Earnings in Google Chrome

Download SysSense

 

New Google AdSense Interface Now Available For Everyone

Google has been testing a new interface for for the past few months. The new interface is a shift from the simple one users have seen, and is very much more like reporting for other Google products like Google Analytics.

adsense_logo

The new AdSense interface aims to provide users with more performance data through insights. Users can run more detailed performance reports based on ad size, ad unit, targeting and more. In addition to that, the new interface unifies the ad controls in one place. The new ad controls allow you to block ads, filter ads and also review ads that have been targeted to your sites.

There are several more changes to the Google AdSense interface. You can learn more about it by visiting http://www.google.com/ads/newadsense  or visit the official blog announcement post. If you haven’t used the new Google AdSense interface yet, you might want to take a look at the embedded video below.

Google Adsense New Ad Formats Are Coming Soon

If you are using Google Adsense for monetizing your blog or websites, here is some good news.

The Adsense team may soon introduce larger ad formats to the Adsense inventory, this will surely have a good impact on your Adsense earnings. The expected ad formats are 728 X 300, 300 X 600, 960 X 250 and 300 X 600 apart from the regular ad units.

Here is a video which gives a short glimpse about the upcoming Google Adsense units:

Exactly one month ago, we told you that Google is experimenting with newer Adsense formats. Major changes were made to the Leaderboard (728 X 90),large rectangle (336 X 280) and medium rectangular (300 X 250) units.

When it comes to online advertising, bigger is better. Study shows that visitors are more attracted to larger ad blocks and they ignore small banners or button advertisements. The newer ad formats will surely give publishers as well as advertisers more option, you can place the 300 X 600 ad unit on the sidebar or the 960 X 250 ad unit above the header.

There is no clear announcement on the official Adsense blog yet, we will update this post once we get more information on the story.

Thanks Anand for the tip.

Google Launches New Ad Formats for iPad Apps

The iPad has been the most successful gadget this year; it has created a whole new market and has filled the gap between laptops and mobile phones. Scores of other manufacturers are now rushing to launch their own tablets. Even developers are flocking to the iPad to create applications and games.

Google today announced three new ad formats specifically for iPad developers. Developers currently participating in the Adsense for Mobile Application beta program who reside in the United States or Canada can now monetize their iPad applications using Google Ads.

Advertisers whose campaigns run on the Google Display Network and include text or image ads in the above sizes can now show ads within iPad applications provided their campaigns are targeting mobile devices or specifically the iPad.

The ad formats which developers can display in their iPad apps are

Leaderboard (728 x 90)
Banner (468 x 60)
Medium Rectangle (300 x 250)

Adsense Mobile for iPad

Adsense for Mobile ads may not be as visually enticing as iAd ads, but they have a much larger inventory and much better fill rates. The best option for any developer is to use a mix of both. Apple’s iAd program will soon become available for the iPad platform also, so this is a very well timed move by Google. For more details, check out New Ad Format Options Available for iPad Applications

Google Experiments With New Adsense Formats

The Google Adsense team has announced a revamped design for some Adsense units. This includes some major changes to the Leaderboard (728 X 90), large rectangle (336 X 280) and medium rectangular (300 X 250) units.

Here is an image from the official Adsense blog which shows the changes that are on route:

Google says that they have implemented the change after analyzing publisher site layouts and reviewing requests from around the world. The newer Adsense units will be more space efficient and visually pleasing.

The changes are predominant, the links, title and description of the advertisements are now arranged in rows instead of columns. The ads are easier to read which is surely going to affect the CTR and performance. Of course, when only one ad unit is shown – the title, description and the links will take over the entire ad space.

In case of the rectangular blocks, the URL of the website will appear in the same line as the title of the advertisement. Font sizes have also been changed which adds up in easier reading.

One good thing regarding the Leaderboard unit is that the title of the advertisement appears in far left. Since a human eye scan a webpage from left to right, I think this change will encourage more Adsense publishers to test the newer Leaderboard units. Thanks to tabbed browsers, you can place a big Leaderboard unit at the top of your blog’s template because the portion near the tabbed area receives good attention.

Please note that until now, the changes are not reflected in all the existing Adsense accounts because the Google Adsense team is still testing the newer units and the final changes will be rolled out in a few weeks from now.

Google AdSense Pays 68% Revenue Share to Publishers

There has been a wide speculation on the amount of revenue paid to publishers for a long time now. Many people have said that Google pays 50% or lesser revenue to publishers, however, that myth has now been busted with an official announcement by the Google AdSense team about the revenue sharing between Google and publishers.

Google AdSense Logo

According to Google, AdSense for content users get a revenue share of 68% across the world and AdSense for search users gets a 51% revenue share. The AdSense for content share is pretty much on par with other advertising platform and in some cases even higher.

Google AdSense is one of the biggest revenue earner for Google and this transparency will definitely give publishers a chance to better choose an advertising platform for their website. Considering that you now know how much revenue share Google is sharing with you, would you make a decision to stick with AdSense or would you try out a better alternative which offers higher payouts?

Google has declined to offer revenue sharing details about AdSense for mobile applications, AdSense for feeds, and AdSense for games.